有网友对比发现，比亚迪方面的表述与东风日产12月1日N6上市发布会上的核心传播语高度相似。 比亚迪发布会结束当晚，东风日产汽车销售有限公司市场部部长孙豪通过社交平台发声，称"今天有点 被小震惊了，但还是感谢比亚迪今晚对东风日产插混N6的欣赏、学习和致敬"，直言该话语体系是其团 队耗时数月共创的结果，甚至提及"收点知识产权费不过分"。 1月8日晚，比亚迪2026款秦L DM-i车型新车发布会因使用"两王+四个2"的产品亮点总结表述，引发与 东风日产N6发布会创意"撞衫"争议。 东风日产方面，2025年4月推出的N7是品牌布局新能源赛道的重要尝试，该车型上市初期关注度较高， 曾传出"50天大定破2万辆"的消息。不过，其销量未能持续冲高，数据显示，N7去年8月销量达10148 辆，9月销量环比下滑36.8%至6410辆，全年累计销量仅5万辆，仅占东风日产整体60万辆销量的8%。 在业内人士看来，此次"撞衫"事件变相给东风日产提供了一次宣传机会。 对于市场当前宣传环境，业内人士告诉《国际金融报》记者，新能源汽车行业正处于从"野蛮生 长"到"高质量发展"的关键阶段，宣传"撞衫"本质上是行业转型期的阵痛表现。短期来看，" ...

【#华策影视谴责部分短剧跟风模仿拍摄#】#杨紫主演新剧遭短剧跟风模仿# 12月1日，华策影视发布关 于谴责短剧跟风拍摄的严正声明称，近期市场上出现跟风模仿公司重点打造精品长剧《家业》的短剧作 品。 近期,市场上出现跟风模仿我司重点打造长剧《家业》的短剧作品,该类短 剧宣传直接依据我司前期释放的宣传视频、核心剧情片段进行拍摄复刻,严重违 背艺术创作的原创精神与行业伦理,我司对此予以严厉谴责! 艺术创作从来不是简单的复制粘贴,一部优质长剧的诞生,凝聚了主创团队 数月乃至数年的心血 -- 从剧本打磨、角色塑造,到场景搭建、拍摄制作,每一 个环节都承载着创作团队的匠心与坚守;剧中演员更是以专业素养深度诠释角色, 通过细腻表演赋予人物生命力,其付出的时间与精力值得行业与观众的尊重。而 部分短剧投机取巧,擅自截取《家业》宣传物料中的创意元素仓促跟拍,既未尊 重原创团队的智力成果,更无视演员对角色的专属演绎,这种跟风行为本质是对 艺术创作的褒渎,更是对全体主创及演员的极端不尊重。 原创是文化产业发展的核心动力,跟风拍摄、照搬照抄的行为,不仅破坏了 公平竞争的市场环境,更会打击创作者的积极性,阻碍行业的良性发展。在此, 我司 ...

Core Insights - Lotus has launched new models EMEYA and ELETRE with starting prices of 538,000 yuan and 558,000 yuan, respectively, focusing on driving control and performance despite a price reduction from earlier versions [2] - The CEO of Lotus emphasizes the brand's competitive edge lies in "chassis intelligence," which enhances both comfort and handling through precise control algorithms [2] - Lotus has established "Qianli Intelligent Driving" in collaboration with Geely and Qianli Technology, focusing on performance and control rather than merely integrating existing intelligent driving resources [2] Pricing Strategy - The CEO acknowledges the challenge of balancing electric vehicle pricing, citing Lotus's own price adjustments from over 1 million yuan to the 800,000-900,000 yuan range [3] - The luxury electric vehicle market is under pressure, particularly in China, with Lotus aiming for breakeven at an annual sales volume of 30,000 units [3] - Lotus plans to introduce a D-class SUV by 2026-2027 and a plug-in hybrid model next year to enhance its market position [3] Product Development and Innovation - Lotus maintains a longer development cycle of 4-5 years for new vehicles, prioritizing thorough testing over rapid market entry [3] - The CEO calls for stricter regulations on data authenticity in vehicle testing to prevent fraudulent practices [3] - The launch event is seen as a tribute to originality in the automotive industry, with a call for more innovative and respected creations from Chinese brands [3] Market Expansion - The U.S. is identified as a key market for Lotus, despite high tariffs making their vehicles expensive at around $260,000 [4] - Lotus has completed product certification for the U.S. market and is exploring local production options to mitigate tariff impacts [5] - The CEO emphasizes the importance of technological innovation and brand building in the ultra-luxury segment, aiming to focus on core values rather than short-term trends [5] Strategic Balance - Lotus aims to balance maintaining its driving heritage with enhancing comfort through intelligent technology, while also striving for profitability and continued R&D investment [5] - The company seeks to navigate the challenges of the electric vehicle transition without compromising its foundational values [5]

Core Insights - Lotus has launched new models EMEYA and ELETRE, with starting prices of 538,000 yuan and 558,000 yuan respectively, reflecting a downward price adjustment while enhancing focus on driving performance [1] - The CEO of Lotus emphasizes the brand's competitive edge lies in "chassis intelligence," which aims to achieve a perfect balance between comfort and handling through precise control algorithms [1][2] - Lotus has established "Qianli Intelligent Driving" in collaboration with Geely and Qianli Technology, focusing on performance and handling rather than merely integrating resources from the broader Geely system [1] Pricing Strategy - The company is adjusting its pricing strategy to balance the high costs associated with electric vehicles, citing examples from its own pricing adjustments from over 1 million yuan to the 800,000-900,000 yuan range [2] - The CEO acknowledges the challenges in achieving breakeven this year but believes that reaching an annual sales target of 30,000 units will enable profitability [2] Product Development and Innovation - Lotus plans to launch a D-class SUV by 2026-2027 and continue to develop hybrid models, while maintaining a longer product development cycle of 4-5 years to ensure thorough testing [2][3] - The CEO calls for stricter regulations on data authenticity in vehicle testing to prevent fraudulent practices, which could undermine the industry [2] Market Expansion - The U.S. market is viewed as the most promising for Lotus, despite current tariffs leading to high vehicle prices, with the company having completed product certification for the U.S. market [3] - Lotus aims to maintain its focus on driving performance and technological innovation, resisting the trend of "copycat" products in the luxury vehicle segment [3] Strategic Vision - The company seeks to balance various aspects of its business, including maintaining its driving heritage while enhancing comfort through smart technology, striving for profitability while investing in R&D, and expanding globally while addressing geopolitical risks [3]

Core Viewpoint - Lotus is committed to maintaining its focus on driving performance amidst a highly competitive and homogenized automotive market, emphasizing the importance of originality and innovation in the luxury sports car segment [1][2][12]. Group 1: Market Position and Strategy - Lotus has reintroduced its models EMEYA and ELETRE with new pricing, starting at over 500,000 yuan, while facing challenges in the Chinese market despite price increases in key markets like the US, UK, and Japan [1][2]. - The company is undergoing significant structural changes, including the integration of its UK and Chinese operations to enhance efficiency and reduce direct costs by at least 30% [2][3]. - Lotus is positioned as a global supercar brand with a 77-year history, supported by Geely, distinguishing itself from other luxury brands that are often backed by larger groups [2][3]. Group 2: Brand and Innovation - The brand has successfully reclaimed its trademark after a five-year legal battle, allowing for unified brand identity and management under Chinese leadership [5][12]. - Lotus emphasizes the need for continuous investment in technological innovation and brand building, rejecting the trend of producing "copycat" vehicles that lack sustainability [8][12]. - The company aims to produce vehicles that meet rigorous international standards, particularly in the US market, where compliance and testing processes are strictly enforced [10][12]. Group 3: Industry Challenges and Vision - The Chinese automotive market is characterized by rapid product turnover and a trend towards homogenization, which Lotus seeks to counteract by focusing on originality and the driving experience [8][12]. - Lotus acknowledges the intense competition in the automotive industry but remains committed to its principles of thorough testing and development, rejecting the notion of treating the market as an experimental ground [9][10]. - The company believes that the future of the Chinese automotive industry lies in creating original products that can earn global respect, rather than following trends of imitation [8][12].

Core Viewpoint - Lotus has officially launched two updated models, Emeya and Eletre, targeting the luxury car market with innovative designs and enhanced performance [1][3]. Group 1: Product Launch - Emeya is positioned as a large vehicle with three variants priced between 538,000 and 828,000 yuan, while Eletre is a mid-large SUV with three variants priced between 558,000 and 838,000 yuan [1]. - The design of Emeya features a sharp shark-nose aesthetic, continuing Lotus's distinctive family design while emphasizing a sporty feel [3]. Group 2: Design and Technology - Emeya's interior focuses on luxury and technology, utilizing eco-friendly materials and advanced features such as five digital displays and a 55-inch AR-HUD [5]. - Eletre's design incorporates supercar elements and aerodynamic principles, with features aimed at reducing air resistance [5]. Group 3: Performance - Emeya achieves a 0-100 km/h acceleration time of 2.78 seconds and a top speed of 256 km/h, while Eletre has a 0-100 km/h time of 2.95 seconds and a maximum power output of 675 kW [5]. - Lotus emphasizes its driving capabilities and has developed digital control technologies for its electric vehicles [5][6]. Group 4: Market Challenges - Despite a 86% quarter-on-quarter increase in deliveries in China, Lotus's total global deliveries for the first half of the year were only 2,383 units, falling short of its annual target of 30,000 units [8]. - The luxury car market has seen a decline in sales by 30%-40%, posing challenges for Lotus as it seeks to establish a foothold in the competitive electric vehicle segment [8].

Core Insights - Lotus Cars is emphasizing originality and innovation in the automotive industry, advocating for a shift away from imitation towards creating unique, world-class products [2] - The new models EMEYA and ELETRE represent Lotus's transition from traditional combustion engines to digital electric vehicles, with starting prices of 538,000 RMB and 558,000 RMB respectively [3] - The company aims to balance driving performance and comfort through advanced technologies, rejecting the trend of merely increasing configurations without meaningful differentiation [5] Group 1: Product and Technology - The EMEYA and ELETRE feature exclusive technologies such as the world's only pure electric production active dual-layer rear wing and the first pure electric SUV active rear-wheel steering [5] - Lotus Cars is focused on enhancing vehicle controllability through AI algorithms that integrate active components for optimal performance [5] - The company plans to introduce a new hybrid technology called "Road Long" next year, expanding its product offerings [7] Group 2: Market Position and Strategy - The ultra-luxury car market in China is facing challenges due to the rise of domestic brands that offer emotional value and smart features [6] - Lotus Cars is currently not yet profitable, aiming to achieve breakeven with annual sales of 30,000 units [8] - The brand's recognition varies globally, with the highest awareness in the UK, followed by the US and Japan, while it is still working to enhance its presence in China [8]

Group 1 - The Lotus brand recently held a launch event in Shanghai for its new models, the EMEYA and ELETRE, with starting prices set at 538,000 yuan and 558,000 yuan respectively [1] - The automotive industry is experiencing unprecedented prosperity but is also facing severe homogenization challenges, making originality increasingly valuable [3] - Lotus Group's CEO emphasized the importance of original spirit in the automotive industry, highlighting the brand's 77-year history of innovation and excellence in driving performance [3] Group 2 - Lotus has been a pioneer in electric vehicle technology, having developed the world's first electric hypercar, the EVIJA X, with over 2,000 horsepower [3] - The company is leveraging digital technology to enhance driving control and comfort, addressing long-standing engineering challenges [3] - Lotus vehicles incorporate unique "black technology" that provides superior performance, creating a competitive edge that is difficult for others to replicate [3]

Core Viewpoint - Lotus Cars is successfully navigating the challenges of the luxury car market by focusing on original technology and a long-term strategy, achieving growth in sales and market share despite an overall market decline [1][6]. Group 1: Market Context - The luxury car market is experiencing a downturn, with many brands engaging in homogeneous competition characterized by configuration stacking and price wars [3]. - Lotus Cars is breaking this trend by emphasizing originality and returning to the essence of driving [3]. Group 2: Technological Innovation - Lotus Cars has integrated its racing heritage into new products, such as the EMEYA and ELETRE, featuring industry-leading technologies like the world's only pure electric production active dual-layer rear wing and the first active rear-wheel steering system in a pure electric SUV [5]. - The company has developed a digital intelligent control technology that balances handling and comfort, maximizing system efficiency [5]. Group 3: Financial Performance - In the first half of 2025, Lotus Cars delivered 2,813 vehicles and achieved total revenue of $218 million, with a 35% quarter-over-quarter revenue increase driven by accelerated deliveries of upgraded models [6]. - The company reported a 5% growth in sales in a market where luxury car sales have declined by 30%-40% [6]. Group 4: Market Position - Lotus Cars has seen a significant increase in its market share in the high-end pure electric SUV segment, with the ELETRE leading the market for SUVs priced above $550,000 [6]. - The company’s cash flow remains robust, supported by commitments of up to $500 million from institutional investors and strategic partners, ensuring funding for future R&D and market expansion [8].

Core Viewpoint - The domestic automotive industry in China is experiencing significant growth but is also facing severe homogenization, prompting Lotus to aim for originality and innovation in its offerings [2][4]. Group 1: Product Launch and Strategy - Lotus has launched the new ELETRE and EMEYA models, with prices ranging from 558,000 to 838,000 yuan for ELETRE and 538,000 to 828,000 yuan for EMEYA, focusing on upgraded configurations and details [2][3]. - The company is adopting a dual-line strategy with the "600 series" for balanced performance and the "900 series" for extreme driving, targeting the luxury sports segment and directly competing with Tesla Model S and Porsche Taycan [3][4]. Group 2: Market Position and Performance - Lotus has reported a significant increase in deliveries, with a 31% year-on-year growth in the second quarter, despite the overall luxury car market facing a downturn [4][5]. - The company delivered 2,813 vehicles in the first half of the year, generating revenue of $218 million, while narrowing its losses significantly, with a 37% reduction in adjusted EBITDA losses to $240 million [5][6]. Group 3: Future Outlook and Strategic Plans - Lotus aims to achieve a breakeven point by selling over 30,000 vehicles annually, with a focus on expanding its presence in the Chinese and European markets while reshaping its strategy in the U.S. [6][7]. - The company has received a commitment of $500 million in funding and 1.6 billion yuan in credit support, indicating investor confidence in its long-term strategy [5][6].