Core Insights - XGIMI Technology has partnered with the popular panda influencer M.LanPanda to launch a series of creative cross-marketing activities, aiming to enhance brand visibility and consumer engagement [1][3] - The collaboration marks M.LanPanda's first foray into the projection industry, combining its charming persona with XGIMI's innovative projection technology to offer consumers a unique experience [1][3] Group 1: Product Launch and Promotions - XGIMI has introduced a range of co-branded products and merchandise, including a limited edition gift box and various collectibles such as fridge magnets, plush stickers, and portable canvas bags, available for redemption through a points system [1][2] - A themed pop-up store featuring M.LanPanda decor has been launched in Chengdu, allowing consumers to engage in promotional activities from April 29 to May 10, with opportunities to win limited edition merchandise [2] Group 2: Market Position and Strategy - XGIMI is recognized as the global leader in the home projection market, having maintained the top position in shipment volume in China for seven consecutive years, with a cumulative shipment of 7 million units [3] - The collaboration with M.LanPanda is seen as an innovative marketing strategy aimed at leveraging the influencer's popularity to attract more consumers to projection products, enhancing the overall home entertainment experience [3]