Core Viewpoint - NIO is restructuring its organizational framework for the brands Ladao and Firefly, integrating them into the NIO system to enhance resource consolidation and management efficiency while maintaining brand independence [1][2] Group 1: Company Actions - NIO has established a new primary department for Ladao product design and development, incorporating various functions from the previous Ladao division [2] - The user service and experience cluster at NIO has also created a new primary department for Ladao user services, consolidating several operational and marketing functions [2] - The Firefly division will also be integrated into the product design and development cluster, indicating a shift towards streamlined operations while preserving brand identity [2] Group 2: Industry Trends - The automotive industry is witnessing a trend of brand integration as companies face increasing competition in the electric vehicle market, leading to a focus on cost reduction and efficiency [1][3] - Companies like Geely and Great Wall Motors are also engaging in brand consolidations, with Geely merging its Geometry brand into the Galaxy brand and Great Wall moving services to a unified app [3][4] - The pressure for profitability is driving automakers to reconsider their brand strategies, as managing multiple brands increases costs without proportional sales contributions [4][5] Group 3: Market Dynamics - The competitive landscape in the electric vehicle market is intensifying, prompting companies to adopt strategies that emphasize financial health and single-vehicle profitability [1][4] - The product development cycle in the automotive industry has been significantly reduced from 36 months to 18 months, necessitating faster and more efficient responses to market demands [5]