Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] Group 1: GNC's Strategic Initiatives - GNC is participating in the CIIE for the fourth time this year, coinciding with its 90th anniversary, showcasing its strategic transformation from "global introduction" to "local deep cultivation" through seven core nutritional solutions [1] - GNC has launched a "single formula high-purity fish oil standard" in collaboration with Eurofins to promote standardization and transparency in the fish oil category [1] - A strategic partnership has been established between GNC and JD Health to enhance digital channel capabilities for precise nutrition services [1] Group 2: Market Position and Product Development - GNC's China General Manager highlighted that 2022 marked a pivotal year for GNC in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [1] - The "Nutrition Pack" series, developed based on dietary structure research in China, has achieved over 50% market share in its segment and has been the top-selling product globally for three consecutive years [1] - GNC is expanding its localization efforts into deeper functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the CIIE and planning to introduce innovative products for the elderly and youth by mid-next year [2] Group 3: Consumer Insights and Future Plans - GNC is embedding its localization strategy into its R&D and industry collaboration, working with international testing agencies to ensure quality [2] - Monthly consumer insights are conducted to capture changes in market demand, revealing increasing health concerns among Chinese men regarding blood sugar and liver health, and women focusing on anti-aging and weight management [2] - GNC plans to launch products addressing these health trends by the end of this year and into the first half of next year [2]

Core Insights - The global nutrition and health industry is undergoing a quality upgrade and market segmentation, with the China International Import Expo (CIIE) serving as a key platform for international brands to accelerate localization efforts [1] - GNC, celebrating its 90th anniversary, showcased its strategic transformation from "global introduction" to "local deep cultivation" at this year's CIIE, emphasizing its seven core nutritional solutions covering the entire life cycle [1] Group 1 - GNC, in collaboration with Eurofins, launched a "single formula high-purity fish oil standard" at the expo to promote standardization and transparency in the fish oil category [1] - The company entered a strategic partnership with JD Health to enhance digital channel capabilities for precise nutrition services [1] - GNC's China General Manager highlighted the expo as an "accelerator" for the company's localization strategy, marking a significant milestone in its 90-year history [1] Group 2 - GNC's China Vice General Manager noted that 2022 was a pivotal year for the company in the Chinese market, shifting from primarily importing overseas products to a dual-driven strategy of "global resources + local demand" [2] - The flagship product, the "Nutrition Pack" series, was developed based on dietary structure research in China and has over 50% market share in its segment, achieving the highest global sales for three consecutive years [2] - GNC is expanding its localization efforts into functional areas, launching the GNC Fish Oil Xtra for cardiovascular health at the expo and planning to focus on children's nutrition and bone health [2] Group 3 - The company plans to introduce innovative products for the elderly and teenagers by mid-next year, optimizing palatability and absorption efficiency while ensuring efficacy [2] - GNC collaborates with international testing organizations like SGS and Eurofins to ensure quality standards, while also conducting monthly consumer insights to capture changing market demands [2] - The company has identified emerging health concerns among Chinese consumers, such as men's increasing focus on blood sugar and liver health, and women's growing interest in anti-aging and weight management [2]