Core Insights - The article highlights the transformation of rural sales through digital platforms, particularly focusing on the efforts of Liu Tao, a village party secretary, who has successfully integrated short video and live streaming to promote local agricultural products [1][2][6]. Group 1: Digital Transformation in Rural Areas - Liu Tao initiated the use of short video platforms to enhance the visibility of Chen Bian Village's agricultural products, which previously suffered from low brand recognition and poor sales channels [1][2]. - After undergoing systematic training in short video operation and live streaming techniques, Liu Tao's account "Little Liu Secretary" achieved over 10 million total video views [2][6]. - The "Su Goods Live Broadcast" initiative has significantly contributed to the training of rural e-commerce talents, with a goal of cultivating 61,000 rural e-commerce professionals by 2025 [6]. Group 2: Community Engagement and Inclusivity - Liu Tao's efforts extend to involving elderly villagers in digital activities, promoting a sense of community and shared prosperity through the "Silver-haired Anchor" initiative [4][5]. - The village has established facilities such as a live broadcast room and provided free Wi-Fi to encourage participation from all age groups, emphasizing that digital technology should not be exclusive to the youth [5][6]. - Approximately 40 elderly villagers have become "silver-haired anchors," showcasing the successful integration of older generations into the digital economy [5][6]. Group 3: Economic Impact - Liu Tao's live streaming efforts led to the sale of nearly 6,000 pounds of blueberries over a 20-day period, demonstrating the direct economic benefits of digital marketing strategies [2][6]. - The cumulative sales of various agricultural products from Chen Bian Village have reached millions, indicating a significant increase in local economic activity due to digital engagement [2][6].