智通财经APP获悉，9月25日，2025年全国数字乡村建设工作现场推进会在河南省开封市兰考县召开。 会议强调，要聚焦确保国家粮食安全，进一步以信息化赋能现代农业发展;聚焦确保不发生规模性返贫 致贫，进一步拓宽农民数字就业创业渠道;聚焦提升乡村产业发展水平，进一步推动农村数字经济发展; 聚焦提升乡村建设水平，进一步强化数字基础设施支撑;聚焦提升乡村治理水平，进一步提升数字治理 服务效能。要坚持目标导向强统筹，坚持问题导向求突破，坚持效果导向提水平，坚持改革思维抓创 新，坚持底线思维保安全，持续提升数字乡村建设工作能力和水平。 原文如下： 2025年全国数字乡村建设工作现场推进会在河南兰考召开 9月25日，2025年全国数字乡村建设工作现场推进会在河南省开封市兰考县召开，中央网信办副主任、 国家网信办副主任王京涛出席会议并作总结讲话。农业农村部党组成员、副部长江文胜，河南省委常 委、宣传部部长王崧出席会议并讲话。 会议指出，"十四五"时期，各地区和各有关部门深入实施《数字乡村发展战略纲要》，扎实推动数字乡 村向纵深发展，取得了一系列可喜成绩和重要成果，政策机制制度加快健全，城乡数字鸿沟加快弥合， 农村数字经济加快 ...

Core Insights - The article highlights the successful integration of e-commerce in the sales of honey pomelo in Nansheng Town, leading to increased sales and market expansion [2] - The use of automated sorting lines and the involvement of e-commerce influencers have significantly boosted the sales of honey pomelo [2] E-commerce Development - Nansheng Town has leveraged e-commerce to connect honey pomelo producers directly with consumers, breaking traditional geographical sales limitations [2] - The town has focused on training e-commerce talents, conducting specialized training in e-commerce operations and live streaming skills to support industry growth [2] Sales Performance - The sales of honey pomelo have reached a total of 220 million yuan this year, with a continuous growth trend [2] - The company primarily sells honey pomelo in portable packages weighing between 2.54 kg to 4 kg, complementing larger fruit sales in supermarkets [2]

8月15日，乌拉特中旗四义堂村村委委员王玉林查看村务信息公开数字大屏。 张 枨、梁震英摄影报道 工作人员在内蒙古鄂尔多斯市达拉特旗内蒙古现代数字农业科技产业园采摘"空中草莓"。 新华社记者 贝 赫摄 2024年11月3日，鄂托克旗阿尔巴斯苏木乌兰乌素嘎查牧民吉日嘎拉通过智慧牧场监控镜头实时了解自 家羊群状态。 张 枨、张正国摄影报道 扫描二维码看"融"观中国主页 一大早，内蒙古自治区鄂尔多斯市鄂托克旗乌兰乌素嘎查牧民傲云毕力格拿出手机，一键开启羊圈"智 能模式"。 "过去养3000多只羊，天不亮就得起床拌料、挑水。"傲云毕力格说，"现在动动手指，草料自动投喂、 围栏门自动开关、刮粪机定时清理，2小时就能完成，别提多方便了。"在内蒙古，像傲云毕力格这样的 智慧农牧民越来越多。 近年来，内蒙古自治区围绕建设国家重要农畜产品生产基地的战略目标，把数字乡村建设作为全面推进 乡村振兴的重点任务。数字乡村建设有哪些内涵？内蒙古的探索有哪些成效？记者进行了探访。 从"靠天"到"靠数据" "牧场智能化，不仅提升了养殖效率，更改善了我家的羊群品质。"傲云毕力格告诉记者。这些年，他家 的羊长得又快又壮，羊绒品质达到了最高的超细标 ...

Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for new media among rural residents, with short videos being the most popular due to their low entry barrier and ability to meet information needs quickly [1]. Group 2: Digital Divide - Despite the preference for new media, many rural residents primarily consume entertainment content rather than accessing public services or participating in social governance [2]. - The "digital divide" persists in rural areas, particularly among older individuals and those with lower education levels, who often lack the skills and equipment to utilize digital service platforms effectively [2]. Group 3: Recommendations for Improvement - To ensure digital public services benefit more rural residents, services should align with user habits by integrating public service information with entertainment content, such as creating engaging and interactive public service short videos [3]. - Information dissemination should be precise, targeting specific demographics like the youth for employment and the elderly for health information through tailored advertising and recommendations [3]. - Enhancing digital literacy among rural residents is crucial, with suggestions for government and social organizations to provide training and support through hotlines, workshops, and community leaders [3].

Core Insights - The construction of digital rural services is rapidly advancing, with a nationwide survey conducted by China University of Political Science and Law in 2024 revealing significant findings about rural residents' engagement with digital media and public services [1][2]. Group 1: Digital Media Usage - Rural residents are not isolated from digital media; new media, especially short videos, have become the primary tools for information and social interaction among them [1]. - The survey indicates a high preference for short videos among rural residents due to their low entry barrier and ability to quickly meet information needs [1]. - Algorithmic recommendations have increased visibility for ordinary users, allowing more rural residents to participate in information dissemination [1]. Group 2: Digital Divide - Despite the usage of new media, many rural residents primarily consume entertainment content, highlighting the persistence of the "digital divide" phenomenon [2]. - The divide is characterized by older age and lower education levels, which hinder these groups from effectively utilizing digital service platforms [2]. - Some individuals may access new media with assistance from family or community, but their digital engagement remains limited [2]. Group 3: Enhancing Digital Public Services - To ensure digital public services benefit more rural residents, services should align with user habits, integrating public service information with entertainment content [3]. - Information dissemination should be precise, targeting specific interests of different demographic groups, such as employment for youth and health for the elderly [3]. - Training programs to enhance digital literacy among low-education and elderly groups are essential, with support from government and social organizations [3].

Core Viewpoint - The article highlights the innovative approach of a young rural entrepreneur, Qi Shan, who has successfully integrated technology with agriculture through a "cloud adoption" model, allowing consumers to engage with and support local farming directly [1][3]. Group 1: Business Model and Innovation - Qi Shan has developed a public brand "Daoxiang Yumi" and initiated a "cloud adoption" project that allows consumers to adopt rice fields online, ensuring a direct connection between producers and consumers [3][4]. - The "cloud adoption" model represents a cross-industry integration of "Internet + Agriculture," requiring extensive collaboration between technology and agricultural sectors to address seasonal and production realities [3][4]. - The online adoption program, "I have a piece of land in the valley," launched in August 2023, attracted customers from various regions, with over 6,000 square meters of rice fields adopted on the first day [4]. Group 2: Technology and Implementation - The implementation of the "cloud adoption" model involved creating a complex technical architecture to ensure real-time data synchronization and handle high concurrent access while maintaining data security [4]. - The system was designed to encrypt sensitive data during transmission and storage, ensuring comprehensive data security [4]. Group 3: Community Engagement and Future Plans - The initiative includes offline activities such as rice planting competitions and nature experiences, aimed at engaging the community and providing memorable experiences for children [5]. - Qi Shan envisions further development of the local area, including the establishment of a rural revitalization demonstration corridor that combines agriculture with local tourism and community services [5].

Group 1 - The core event is the launch of a rural e-commerce training program aimed at empowering local farmers and youth with digital skills for promoting local agricultural products online [1][5] - The training program includes a four-day curriculum covering live streaming, short video editing, and practical sessions to address the challenges faced by farmers in digital marketing [5][6] - The initiative is part of a broader strategy to enhance rural digital economy and promote high-quality development of rural e-commerce, aligning with national goals for digital rural construction by 2025 [5][6] Group 2 - The program emphasizes a dual approach of "platform building + ecosystem cultivation" to reshape the rural digital economy and enhance farmers' digital capabilities [6] - Training sessions involve hands-on practice, including live demonstrations in the fields, to help participants apply their new skills in real-world scenarios [6][11] - The initiative aims to transform the perception of digital skills among farmers, showcasing that data analysis and online marketing can be accessible and beneficial for promoting local products [11]

Core Viewpoint - The article highlights the emergence of a new generation of farmers in China, characterized by their educational background, innovative approaches, and the ability to leverage modern technology for agricultural development [1][2][3]. Group 1: New Generation of Farmers - The new farmers are not traditional figures relying solely on natural conditions; they are educated individuals who embrace modern agricultural practices and technologies [3]. - These farmers possess skills in areas such as live-streaming sales, smart machinery operation, and IoT monitoring, enabling them to respond to market demands effectively [3]. - The shift in perception of farming as a profession is evident, with more young people choosing to return to agriculture, driven by the potential for economic growth and community development [2][3]. Group 2: Importance of Talent in Rural Development - The role of talent in rural revitalization and digital village construction is increasingly recognized, with new job titles like "Rural Collective Economic Manager" being introduced [3]. - The influx of skilled individuals into rural areas not only drives industrial development but also enhances grassroots governance and cultural heritage [3][4]. Group 3: Strategies for Attracting Talent - Establishing regular training mechanisms is essential to ensure the growth of the farming profession, providing customized courses based on regional needs [4]. - Optimizing the rural business environment is crucial, including setting up special funds to address financing challenges and creating performance-based incentive systems [4]. - Providing material support, such as housing subsidies and improved infrastructure, is necessary to make rural living conditions comparable to urban areas [4].

Group 1: Digital Agriculture Development - The Ningxia region is advancing digital rural construction by implementing tailored strategies based on local conditions, as outlined in the "Digital Rural Construction Guide 2.0" [6] - The Zhihuiyuan Stone Winery has transformed a former mining area into a high-standard smart vineyard, cultivating 8,000 acres of grapes with an output value exceeding 10,000 yuan per acre [7] - The winery employs advanced digital technologies, including smart irrigation and agricultural management systems, which have improved water efficiency by over 50% compared to traditional methods [7][8] Group 2: Smart Farming Technologies - The winery integrates "3S" technologies (Remote Sensing, Geographic Information Systems, Global Positioning Systems) with IoT and big data analytics to enhance vineyard management and decision-making [8] - A comprehensive smart production management system is being developed to optimize irrigation, fertilization, pest control, and brewing processes, addressing technological bottlenecks in the industry [8] Group 3: Agricultural Monitoring and Management - The introduction of digital platforms like the "Ningxia Farmland Supervision Platform" has significantly improved the efficiency of farmland monitoring by enabling real-time data access and reporting [9][10] - The "Tianzhang" system allows agricultural supervisors to utilize mobile apps for efficient monitoring and management of farmland, enhancing the effectiveness of land protection efforts [12] Group 4: Community Engagement and Governance - The implementation of a points-based system in villages encourages community participation and rewards residents for engaging in public activities, enhancing social governance [13][14] - The integration of digital tools in village management has streamlined processes, allowing for transparent tracking of community contributions and improving overall governance efficiency [15]

Core Viewpoint - The construction of digital rural governance is accelerating, with various regions implementing "village service platforms" to enhance governance efficiency and encourage villager participation, although there are concerns about the effectiveness and practicality of these platforms in rural areas [1] Group 1: Activation of Internal Motivation - Digital platforms should not merely serve as online bulletin boards but should actively engage villagers through mechanisms like "points systems" and "checklists" to encourage participation in governance [2] - For instance, a village service platform in Sichuan incorporates gamification elements such as "enthusiasm points" and "experience points" to motivate villagers, while also allowing for online discussions and voting on significant issues [2] Group 2: Precision and Scientific Decision-Making - Digital platforms must leverage data to provide a "smart brain" for governance, moving beyond simple digitization of documents to address the complex and diverse needs of villagers [3] - In Ningxia, the use of smart sensors, IoT, and big data has led to significant upgrades in local industries, enabling more efficient governance and proactive disaster prevention through mobile applications [3] Group 3: Overcoming Resource Bottlenecks - The lack of resources such as funding, land, talent, and information has historically hindered rural industrial development, but digital platforms can help mobilize these resources effectively [4] - By integrating local resources like unique dining, cultural activities, and accommodations, digital platforms can facilitate the exchange of services that support industry growth, including product design and cultural tourism development [4] - The potential of digital platforms in modernizing rural governance is significant, but it is crucial to avoid superficial digitalization that does not address real needs, as this could lead to resource waste and increased burdens on local officials [4]