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90后同框50后,“村播”传出好声音
Xin Hua Ri Bao· 2025-08-20 09:15
Core Insights - The article highlights the transformation of rural sales through digital platforms, particularly focusing on the efforts of Liu Tao, a village party secretary, who has successfully integrated short video and live streaming to promote local agricultural products [1][2][6]. Group 1: Digital Transformation in Rural Areas - Liu Tao initiated the use of short video platforms to enhance the visibility of Chen Bian Village's agricultural products, which previously suffered from low brand recognition and poor sales channels [1][2]. - After undergoing systematic training in short video operation and live streaming techniques, Liu Tao's account "Little Liu Secretary" achieved over 10 million total video views [2][6]. - The "Su Goods Live Broadcast" initiative has significantly contributed to the training of rural e-commerce talents, with a goal of cultivating 61,000 rural e-commerce professionals by 2025 [6]. Group 2: Community Engagement and Inclusivity - Liu Tao's efforts extend to involving elderly villagers in digital activities, promoting a sense of community and shared prosperity through the "Silver-haired Anchor" initiative [4][5]. - The village has established facilities such as a live broadcast room and provided free Wi-Fi to encourage participation from all age groups, emphasizing that digital technology should not be exclusive to the youth [5][6]. - Approximately 40 elderly villagers have become "silver-haired anchors," showcasing the successful integration of older generations into the digital economy [5][6]. Group 3: Economic Impact - Liu Tao's live streaming efforts led to the sale of nearly 6,000 pounds of blueberries over a 20-day period, demonstrating the direct economic benefits of digital marketing strategies [2][6]. - The cumulative sales of various agricultural products from Chen Bian Village have reached millions, indicating a significant increase in local economic activity due to digital engagement [2][6].
数字货运助力春耕供应链,农民从“会种地”到“慧种地”
Xin Hua Ri Bao· 2025-06-08 22:50
Core Insights - The report by Yunmanman highlights the digitalization of agricultural logistics in Jiangsu, showcasing a high mechanization rate of 87% and an informationization rate of 51.2% in agricultural production [1] - Jiangsu's agricultural supply chain is characterized by high mechanization, strong regional collaboration, and intelligent integration, transforming farmers from traditional practices to more efficient methods [1] Group 1: Agricultural Machinery - Jiangsu's spring farming shows a trend of local supply dominance, with most agricultural machinery products sourced from within the province, particularly from cities like Suzhou, Wuxi, and Changzhou [1] - The focus in Suzhou is on technological innovation, developing fully automated high-density vegetable transplanting machines and unmanned electric tractors, leading in the Yangtze River Delta region [2] - Wuxi specializes in intelligent and specialty agricultural machinery, with high domestic market shares for products like unmanned plant protection drones and automatic rice transplanters [2] Group 2: Aquatic Seed Transportation - Jiangsu is a key player in the national aquatic seed supply chain, with significant transportation of fish, shrimp, and crab seedlings to other provinces, particularly from cities like Nantong and Yancheng [2][3] - Yancheng is recognized as the "hometown of crab seedlings," contributing to 70% of the national supply, while Nantong produces over 100 tons of crab seedlings annually [2][3] - Suzhou is also involved in breeding special aquatic seedlings, with products reaching provinces like Fujian and Shandong [3] Group 3: Agricultural Resource Distribution - The distribution of agricultural resources in Jiangsu exhibits a "two-way flow" characteristic, with fertilizers primarily sourced from Shandong, Hubei, Henan, and Anhui [3] - Key cities supplying fertilizers to Jiangsu include Linyi, Xinxiang, and Jincheng, while local seed supply is bolstered by inputs from Gansu and Shandong [3] - Yunmanman plays a crucial role in matching agricultural resource transportation needs with logistics, enhancing efficiency through real-time data management [3][4] Group 4: Digital Logistics Infrastructure - The digital logistics platforms like Yunmanman are becoming essential infrastructure for optimizing the agricultural supply chain and improving spring farming efficiency [4] - The integration of intelligent upgrades in agricultural machinery and nationwide distribution of aquatic seedlings contributes to a robust material foundation for spring farming in Jiangsu [4]
数字货运解码春耕新图景
Huan Qiu Wang· 2025-06-05 09:11
Core Insights - The report highlights the significant trends in agricultural production during the spring plowing season, emphasizing the digital transformation of logistics and the clustering of agricultural material industries [1][6] - The rise of specialty agriculture is leading to an accelerated expansion of aquaculture into inland regions, reflecting a shift in agricultural practices [1][6] Group 1: Agricultural Material Transportation - The report indicates a trend towards the clustering of agricultural machinery transportation, with large equipment production becoming centralized while smaller and specialty machinery is developing regionally [2][4] - Key provinces for agricultural machinery transportation include Hebei, Shandong, Inner Mongolia, Jiangsu, Xinjiang, and Henan, with cities like Cangzhou and Xingtai showing high transportation volumes [4][5] - The report notes that the digitalization of road freight is enhancing the efficiency of spring agricultural material transportation, linking multiple industries [1][6] Group 2: Aquaculture Expansion - The report outlines the growing trend of aquaculture moving inland, with regions like Northwest, North China, and Northeast China starting to cultivate shrimp, crabs, and fish in saline-alkali lands [6][8] - Significant transportation volumes for fish fry are reported from provinces such as Fujian, Guangdong, Hubei, and Jiangsu, with specific cities like Zhangzhou and Xiamen being prominent [6][7] - The data indicates that the transportation of crab fry is concentrated in provinces like Jiangsu, Liaoning, and Anhui, with cities such as Nantong and Suzhou leading in transportation volumes [7][8]
“步步鲜行”护航“水中黄金” 扬泰机场架起鲜活空运生命线
Zhong Guo Min Hang Wang· 2025-05-11 08:20
Core Viewpoint - The article highlights the efficient transportation of live fish and shrimp fry from Yangzhou Taizhou International Airport (Yangtai Airport) across China, emphasizing the airport's special measures to ensure timely delivery and high survival rates of aquatic products during peak seasons [1][2][4]. Group 1: Transportation Efficiency - Yangtai Airport has implemented a "green channel" for the rapid transport of fish fry, providing priority booking and loading services to minimize transportation time [2][4]. - The airport's special measures have reduced the transportation time for fish fry to just 4 hours, which is nearly 60% faster than traditional methods [3][4]. - The airport's "fresh and fast" service allows for cargo retrieval within 40 minutes of landing, enhancing the overall efficiency of the logistics process [6]. Group 2: Special Measures for Aquatic Products - The airport employs oxygen-rich sealed packaging and ice bottles to maintain low temperatures during transport, ensuring high survival rates for aquatic products [4][5]. - Strict packaging quality control measures are in place to prevent damage during handling, with immediate replacements for any damaged packaging [5]. - The airport has developed contingency plans to address concerns from aquaculture farmers regarding packaging damage and delays, ensuring compliance with aviation regulations [5]. Group 3: Market Demand and Product Types - The primary aquatic products transported include high-value species such as South American white shrimp fry, grouper fry, and bass fry, with significant market demand noted [4]. - On May 3, the airport facilitated the shipment of approximately 20.1 tons of shrimp fry, and on May 4, there were 10 outbound flights with a total weight of about 17 tons of fish fry [4].