Core Viewpoint - The forum focused on sustainable development in the wine industry, emphasizing the integration of B-end resources to enhance C-end consumer engagement [1] Group 1: Sustainable Practices - Companies in the wine industry need to explore and communicate their environmental philosophies to consumers, highlighting production environments and processes [3] - Canaan Winery offers immersive experiences at its vineyard, showcasing sustainable practices and a healthy ecosystem through scientific and traditional farming methods [3] - The vineyard employs a method that preserves grass between grapevines and plants additional crops like corn and Sudan grass to enhance soil vitality and nutrition [3] Group 2: Biodiversity and Waste Management - Canaan Winery has established a small farm within the vineyard, raising animals such as horses, sheep, ducks, and deer to increase biodiversity and create a beneficial ecological cycle [3] - The winery utilizes 70% of its production waste, such as pomace, as fertilizer for the vineyard, while the remaining materials are repurposed into products like grape seed oil and wine masks [3]