智通财经记者 | 武冰聪 Haglöfs在2023年底由莱恩资本收购，后者与李宁家族控股的非凡领越成立合资公司，共同运营大中华 区市场。 智通财经编辑 | 任雪松 来自瑞典的户外品牌火柴棍（Haglöfs）12月19日在上海淮海中路开出了一家698平方米，共三层的 VASA概念店，门店中涵盖250个SKU。 这是火柴棍今年内在中国大陆开设的第21家线下门店。 0:00 上海概念店开业后，火柴棍大中华区CEO Jerry Who 接受智通财经专访，他表示，火柴棍已经有111年 的历史，也在2023年的资本整合之后，重新进入中国市场，两年之间品牌做了充分的准备，想把全新 的、更全面的概念展现给中国消费者。 这个具备北欧基因的品牌借助李宁系资本的本土资源，以开设概念店和进驻核心城市地标商场的方式， 重新打入竞争激烈的中国户外市场。 在户外赛道日趋激烈的时刻，它面对的机遇和风险是什么？ 不做限定款，也不想打折 从今年9月开出首店，再到年末的20余店，火柴棍在中国市场前进的步伐正在加快。 不过，Jerry Who认为，火柴棍并不是、也不想"成为什么'鸟'"。谈及渠道和业绩，他多次提到了"可持 续发展（Sustainab ...

活动现场，授课教师将可回收物、有害垃圾等四类垃圾对应的垃圾桶化为"四位朋友"，用故事演绎的方 式讲解分类标准，原本抽象的知识瞬间变得生动易懂。随后，孩子们化身"环保小管家"，将废纸、电 池、果皮等垃圾准确分类，投入对应垃圾桶。"以前分不清过期药品该扔哪儿，现在跟着孩子学，终于 记牢了！"陪孩子参与活动的家长张女士一边拿出手机记录，一边说道，她准备把分类方法分享给家 人。 活动现场还发起"家庭垃圾分类小任务"打卡行动，鼓励幼儿担任家庭"小小监督员"，通过整理身边垃 圾、提醒家长分类等小事，推动校园教育向家庭场景延伸。下一步，顺义区仁和镇将持续拓展活动覆盖 面，通过亲子实践、社区宣讲等形式，引导更多家庭参与绿色低碳行动。 本报讯（记者 王斌）近日，顺义区仁和镇在港馨东区幼儿园举办垃圾分类主题宣教活动，以"教育一个 孩子、影响一个家庭"的模式，推动环保理念走进社区。 ...

（来源：劳动午报） 转自：劳动午报 本报讯（记者 余翠平 通讯员 王新生）近日，丰台区卢沟桥街道总工会举办环街CityWalk健步行暨靓丽 家园清洁周活动。辖区各社区（村）、基层工会干部与职工积极参与，在健步走中践行环保理念，在攻 坚行动中美化家园，实现"锻炼体魄+靓丽环境"的"双丰收"。 在环街CityWalk健步行中，参与活动的干部职工沿着自选路线有序前行，大家沿途手持清洁工具，仔细 捡拾道路两侧、绿化带中的白色垃圾，用脚步丈量家园，用行动洁净环境，对辖区内卫生死角、违规张 贴、堆积杂物等问题进行逐一整治，让街巷环境焕然一新。"这样的活动既锻炼了身体，又为家园环境 改善出了力，更增强了邻里间的协作意识，非常有意义。"一名职工表示。 卢沟桥街道总工会相关负责人表示，此次活动不仅改善了辖区人居环境，更增强了工会组织的向心力， 激发了职工群众参与基层治理的积极性。下一步，街道总工会将持续以各类特色活动为载体，动员广大 职工积极投身文明城区创建，为共建整洁、有序、和谐的家园贡献一份力量。 ...

在 "DIY校园小摆件"模块，学生们将易拉罐、酸奶盒等废旧物品制作成花盆、笔筒、小信箱等实用物 件。六年级小组创作的"环保信箱"格外受欢迎，组长赵浩喆分享感受："和组员一起动手制作的过程特 别快乐，现在看到大家主动往信箱里投建议，感觉我们真正成为校园的小主人。" 在"创意叶子画工坊"中，学生们用校园落叶搭配旧彩纸、纽扣等材料，围绕"美丽校园""环保故事"创作 作品，将自然之美与创意价值完美融合。 该校相关负责人表示："本次活动不仅美化了校园环境，更让环保理念扎根在孩子们心中，培养了他们 的实践能力与责任担当。未来，学校会持续搭建此类实践平台，让绿色与创意成为校园的鲜明底色。" □本报记者 任洁 通讯员 张娟 （来源：劳动午报） 转自：劳动午报 近日，平谷区山东庄中心小学开展以"小小美化师 校园新风景——旧物焕新彩，共筑美校园"为主题的 旧物改造校园美化活动，鼓励学生用创意与双手让废旧物品焕发新生，为校园增添了一道道充满童趣与 环保理念的亮丽风景线。 在"大树换新装"模块中，学生们收集家中废旧毛线、边角布料等材料，为校园梧桐树设计了花边裙、彩 色毛线装、卡通装等"新衣"，原本朴素的树木变身"时尚达人"，吸引师生 ...

Core Points - The 2025 Shenzhen Green Rhythm Environmental Art Festival and Youth Environmental Festival was launched on November 22, showcasing ecological themes through performances and art [1][2] - The festival has evolved over 20 years into a comprehensive platform for ecological culture, incorporating various art forms and interactive activities to promote environmental awareness [2][3] - The theme for this year's festival is "Beautiful China, I Take the Lead," emphasizing individual responsibility in ecological conservation [2][3] Group 1: Event Overview - The festival featured nearly 300 attendees, including citizens, students, and environmental volunteers, who engaged with performances and art displays [1] - The event aims to integrate art and creativity to spread ecological civilization concepts and showcase Shenzhen's modern ecological city image [3] - A total of over 300 submissions were received, with 100 awarded, reflecting the community's enthusiasm for environmental protection [4][5] Group 2: Artistic Contributions - Performances included a stage play about marine life and a dance representing low-carbon living, highlighting the creativity of local students [4] - The festival introduced an "AI-Youth Group" for the first time, showcasing the intersection of technology and environmental creativity through AI-generated artworks [5] - The event featured interactive educational games, enhancing learning through engagement, which was well-received by participants [5] Group 3: Community Engagement - The festival encourages public participation in environmental initiatives, fostering a sense of community and shared responsibility [2][6] - The activities aim to inspire the younger generation to become advocates for environmental protection, contributing to a sustainable future [6]

Core Viewpoint - The badminton equipment market is experiencing diversification, technological advancement, and market expansion, driven by the global popularity of badminton, especially in Asia, and the increasing demand for high-performance, personalized, and smart equipment [1][6]. Market Overview - The global badminton equipment market is projected to reach USD 1.659 billion in 2024 and is expected to grow to USD 2.421 billion by 2031, with a compound annual growth rate (CAGR) of 5.7% from 2025 to 2031 [2]. - Major companies in the market include Yonex, Victor, Li Ning, Kawasaki, and Lingmei, with the top five companies holding a market share of 59.63% as of 2024 [3]. Regional Distribution - The Asia-Pacific region dominates the global badminton equipment market, particularly in countries like China, India, Japan, and South Korea, due to the widespread popularity of the sport [6]. - The European market is growing, especially in Denmark and the UK, driven by a robust badminton training system and professional events [6]. - North America is in a developmental stage, with increasing market potential as badminton gains popularity [6]. Market Drivers - National fitness policies are promoting badminton as a low-barrier, high-participation sport, leading to increased market demand [7]. - Rising consumer income levels are driving a shift from basic to high-end, specialized equipment, fostering product innovation [7]. - The expansion of e-commerce and digital channels is lowering sales costs and broadening the consumer base, enhancing market penetration [7]. - The proliferation of badminton events and professional athletes is stimulating demand for specialized equipment [7]. Market Opportunities - The development of synthetic shuttlecock technology is reducing costs and promoting wider adoption [8]. - Environmental sustainability is becoming a key trend, with leading companies developing eco-friendly products and circular economy initiatives [8]. - Increasing consumer demand for personalized and high-end products is creating significant growth opportunities in the market [8]. Market Challenges - Intensifying competition is leading to price wars, which compress profit margins and impact brand image [10]. - Fluctuations in raw material costs, particularly for carbon fiber and natural feathers, can increase production costs and affect profitability [10]. - The cyclical nature of consumer demand for badminton equipment can lead to inventory buildup and sales pressure [10]. - Continuous innovation and R&D investment are necessary to meet the rising demand for high-performance equipment, with the risk of obsolescence for brands that fail to innovate [10].

Core Viewpoint - The film "Shun Liu Er Shang," the first environmental law enforcement-themed feature film in China, premiered in Hangzhou, highlighting the struggles of environmental protectors against pollution and illegal activities [1][2]. Group 1: Film Overview - The film is produced with the involvement of the Ministry of Ecology and Environment, the China Environmental Protection Foundation, and the Hangzhou Ecological Environment Bureau [1]. - It tells the story of Lu Qingyun, a deputy captain of an environmental law enforcement team, who investigates a complex water pollution case following the mysterious death of a friend [1]. - The narrative is based on real events from over a decade ago that led to the criminalization of environmental violations in China, showcasing the intense confrontations between environmental enforcers and illegal enterprises [1]. Group 2: Director and Cast Insights - Director Zhang Lichuan expressed that the film aims to convey the spirit of perseverance in adversity and to honor those who protect the environment [1]. - The filming location was chosen in Jiande, Hangzhou, due to its beautiful natural scenery, which aligns with the film's positive message [1]. - Lead actor Ma Sichao emphasized the importance of authenticity in portraying environmental work, aiming to reflect real-life scenarios rather than mere performance [1]. Group 3: Release Information - The film is set to be released nationwide on November 18, promising an engaging narrative about the battle between good and evil in the context of environmental protection [2].

Core Viewpoint - Daqing Oilfield's Head Station Company is focusing on three major strategic deployments to ensure high-quality development of peripheral oilfields through innovative management and solid work foundations [1] Group 1: Safety Management - The company has established a safety responsibility system with a three-pronged approach: leadership initiative, direct responsibility, and local management [3] - Company leaders conducted 241 inspections and resolved 361 issues on-site throughout the year [3] - A total of 590 emergency drills were organized, and 44 preventive measures were developed to enhance risk control capabilities [3][5] Group 2: Environmental Protection - The company has invested over 8 million yuan to address 24 safety and environmental hazards, significantly improving safety measures [5] - It has managed 410 tons of solid waste and cleared three categories of historical hazardous waste [5] - The company has implemented a "522" cleanliness model to enhance flood protection and environmental safety [5] Group 3: Quality Control - The company supervised 561 construction sites and rectified 535 issues through a construction reservation reporting system [6] - It conducted quality checks on 75 batches of materials, ensuring reliable quality for materials entering the site [6] - The company has optimized its raw oil export quality management and improved data accuracy [6] Group 4: Employee Health - The company has implemented a health monitoring model that covers all employees, establishing 515 personal health records [6] - It provided 1,822 personalized health recommendations, resulting in a 27% decrease in high-risk individuals [6] - The company organized health outreach activities, training 309 individuals in first aid [6] Group 5: Future Directions - The company plans to continue its focus on risk control and hazard elimination, enhancing safety management and supervision mechanisms [6] - It aims to contribute significantly to the high-quality development of oilfields through ongoing safety and environmental management efforts [6]

Core Viewpoint - The article highlights the festive atmosphere at West Lake during the National Day holiday, emphasizing the efforts made to promote environmental awareness and maintain cleanliness in the scenic area [1] Group 1: Visitor Statistics - On October 2, the West Lake scenic area received 777,000 visitors [1] Group 2: Environmental Initiatives - The West Lake Urban Management Center collaborates with universities and volunteers to conduct activities such as cigarette butt collection and smoking cessation advocacy during the National Day holiday [1] - The "Smoke-Free West Lake" initiative, launched in 2013, aims to protect the environment and enhance civilization, having been carried out for 13 consecutive years [1] - The West Lake scenic area plans to continue these activities to improve ecological quality and foster a collaborative governance model [1]

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after hosting a fireworks show in the environmentally sensitive region of the Himalayas, which contradicted its brand values of environmental protection and outdoor ethics [1][4][14]. Group 1: Event Overview - Arc'teryx collaborated with artist Cai Guoqiang for a fireworks event titled "Ascend Dragon" at an altitude of 5,500 meters in the Himalayas, intending to celebrate Eastern dragon culture and reinforce its high-end outdoor brand image [1][3]. - The event, instead of receiving praise, sparked widespread criticism from environmentalists and outdoor enthusiasts, leading to the deletion of related content by both Arc'teryx and Cai Guoqiang [4][5]. Group 2: Brand Image and Market Position - Arc'teryx, established in 1989 and acquired by Anta Group in 2019, has become a leading brand in China's outdoor market, targeting affluent outdoor enthusiasts [6][7][8]. - The brand's products are highly sought after, with items like a limited edition jacket selling for up to 20,000 yuan in the second-hand market, reflecting its status as a luxury outdoor brand [10][11]. Group 3: Consumer Sentiment and Brand Trust - The fireworks incident has led to a crisis of trust among consumers, particularly among middle-class outdoor enthusiasts who value environmental consciousness [14][18]. - Many consumers expressed anger over the event, indicating a potential reevaluation of their loyalty to the brand, which could impact future sales [14][18]. Group 4: Financial Performance and Challenges - Despite the controversy, Arc'teryx's parent company, Amer Sports, reported strong financial performance, with a 23% year-on-year revenue increase to $1.236 billion in Q2 2025, driven largely by the Chinese market [16][20]. - However, the growth rate for the technical apparel segment has begun to decline, with revenue growth slowing from 34% to 23% year-on-year, indicating potential challenges ahead [20][21]. Group 5: Reflection and Future Considerations - The incident highlights a disconnect between Arc'teryx's brand values and its marketing strategies, necessitating a reassessment of its approach to environmental issues and consumer expectations [22][23]. - The brand must balance its commercial ambitions with its commitment to environmental sustainability to avoid further reputational damage [24][25].