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格力电器公众号年内再更名:“董明珠健康家”变为“格力好物指南”
第一财经· 2025-08-13 12:31
Core Viewpoint - Gree Electric has rebranded its WeChat account "Dong Mingzhu Health Home" to "Gree Good Product Guide" as part of its strategy to prepare for the launch of the online "Dong Mingzhu Health Home" mall [3][5]. Group 1: Company Rebranding and Strategy - The rebranding of the WeChat account is a strategic move to align with the upcoming launch of the online mall [5]. - Gree Electric has applied for multiple trademarks related to Dong Mingzhu, indicating a focus on expanding its brand presence in various sectors, including lighting and air conditioning [6]. Group 2: Management Changes - Gree Electric's recent shareholder meeting approved the election of a new board, with Dong Mingzhu re-elected as chairperson for her fifth consecutive term, although she will not serve as president [8]. - Zhang Wei has been appointed as the new president, marking a shift towards a younger management team, which is a key focus for investors [8]. - Dong Mingzhu emphasized the importance of nurturing talent domestically, prioritizing innovation and responsibility over age or experience [8].