Group 1 - JD.com has launched a special auction event for the Qixi Festival, featuring unique items such as a rare bouquet of 999 Ecuadorian roses and luxury brand products [1] - The Qixi Festival activities include collaborations with various brands and celebrities, offering consumers gift discounts and exclusive greeting cards from stars like Zhang Yixing and Yang Zi [1] - JD.com has initiated the "Little Prince Super IP Day" event, allowing consumers to purchase limited edition items and participate in various promotional activities from August 19 to 29 [1] Group 2 - A new campaign titled "Buy Flowers, Win a Confession Scene" has been introduced, enabling consumers to select fresh flower bouquets and have their confession messages displayed in popular venues and online platforms [2] - The campaign encourages engagement by allowing consumers to participate through the JD.com app, enhancing the shopping experience during the Qixi Festival [2]

Core Viewpoint - The article highlights JD.com's special promotions and activities for the Qixi Festival, aiming to enhance consumer engagement and romantic expressions through various innovative offerings [1][3][5]. Group 1: Promotions and Activities - JD.com launched a "Buy Flowers and Win a Confession Scene" campaign, allowing consumers to purchase flowers and enter a lottery for their confession messages to be displayed in high-visibility locations such as sports events and social media [1][3]. - The campaign includes a special auction featuring unique items like a single bouquet of 999 Ecuadorian roses and luxury brand products, enhancing the romantic gift options available to consumers [3]. - JD.com has partnered with various brands and celebrities to offer additional surprises, including exclusive greeting cards and voice messages from stars like Zhang Yixing and Yang Zi for consumers using the "One-Click Gift" feature [5]. Group 2: Special Events and Collaborations - The "Little Prince Super IP Day" event features limited-time offers on Ecuadorian roses and various themed flower arrangements, appealing to consumers looking for unique gifts [7]. - From August 27 to 29, consumers can receive exclusive gifts, such as a limited edition MCM canvas bag, when they use the "One-Click Gift" feature with qualifying purchases [5]. - The overall theme of the Qixi Festival emphasizes the importance of expressing love and taking action, encouraging consumers to participate in the festivities [8].