Cost Management - The company's blueberry cost structure consists of three main components: base planting costs, growth costs, and harvesting, post-harvest, and indirect costs [2] - Since Q3, the company has achieved initial success in cost control through independent management of new production areas, maintaining expenses at a similar level year-on-year while expanding scale [2] - Future cost management will focus on improving organizational efficiency, optimizing technical solutions, enhancing budget management, and concentrating on core resources [2] Production Outlook - The new production season has started smoothly, benefiting from the mature application of early promotion technology, which has advanced production timing [3] - The company anticipates a significant increase in the proportion of production in Q4 and Q1 compared to the previous season, reducing supply pressure in the later stages of the production season [3] Pricing and Brand Development - Current prices for the new production season remain comparable to the same period last year, supported by strong market confidence [4] - Key factors supporting prices include the company's control over the timing of market entry, selection of premium fruit, and focused brand development of "Love Berry Garden" to achieve brand premium [4] - The company plans to continue investing in brand building to enhance industry reputation [4] Channel and Export Strategy - The company aims to increase the sales proportion from KA channels and has established deep cooperation with many mainstream KA clients [4] - Export volumes to Southeast Asian markets are expected to rise this production season, with a clear strategy for brand segmentation to ensure independent operation and focus on target markets [4] Land Expansion Plans - The company is among the leaders in land scale for substrate blueberries in Yunnan, facing challenges due to the scarcity of high-quality land resources [5][6] - The company is actively seeking quality land through various models and plans to maintain a stable expansion pace [6] - The Laos production base is progressing as planned, replicating domestic operational models to support scale growth and facilitate "direct sales overseas" [6] Industry Competition and Future Plans - The overall planting scale of substrate blueberries in Yunnan has been rapidly increasing, reflecting positive market outlooks for the blueberry industry [6] - The company is leveraging its first-mover advantage, mature technical operations, and comprehensive control capabilities to build competitive barriers [6] - In addition to focusing on fresh blueberry business, the company is expanding into deep processing as a future growth supplement [6] Collaboration with Major Clients - The company plans to deepen cooperation with Sam's Club, aiming to expand coverage nationwide based on last year's foundation [6] - A dedicated large customer department has been established to ensure stable quality and supply for major clients [6]