湖北近年来涌现出潜江龙虾、随州香菇、洪湖藕带、武当山茶等多个区域公用品牌。这些优质农产品如 何走向全国乃至全球市场？ 近日，一场沉浸式溯源直播在长江邮轮上拉开帷幕，湖北七县市的助农主播带着秭归脐橙、洪湖莲藕、 潜江小龙虾、蕲春艾草、安陆咸鸭蛋等地理标志产品，向电商直播间的网友们推荐家乡原产地好物。 湖北是全国闻名的"鱼米之乡、中国粮仓"，近年来涌现出潜江龙虾、随州香菇、洪湖藕带、武当山茶等 多个区域公用品牌，这些优质农产品如何走向全国乃至全球市场？ 4月28日，"寻味中国好原料暨CMG乡村振兴首发系列活动"（下称"首发仪式"）在湖北秭归县启航。湖 北秭归不仅是屈原故里，也是中国优质脐橙主产区。这里已构建起"春有伦晚、夏有夏橙、秋有早红、 冬有纽荷尔"的全球唯一四季有鲜橙的产业矩阵。 王新喜说，洪湖市还构建了"龙头企业+合作社+基地+农户"的契约型、分红型、股权型合作模式和"生 产端+加工端+销售端"三端协同发力的产业化联合体，带动农民就业近3万人，农户亩平增收3000～ 5000元。以洪湖莲藕为特色的赏荷花、摘莲蓬、品全藕宴的莲藕旅游优势文旅业，带动全市57个乡村旅 游点，吸引游客28.7万人次，"洪湖莲藕" ...

Core Viewpoint - The event "Seeking China's Good Ingredients" initiated by the Central Radio and Television Station and local governments aims to promote rural revitalization and brand integration through innovative models combining media credibility, local resources, digital platforms, and brand industrialization [1][3]. Group 1: Event Launch and Collaboration - The event was launched at Qu Yuan Temple Square, featuring a performance that highlighted the cultural significance of the region [3]. - Good Products has been designated as a strategic partner for regional public brand ecological cooperation, collaborating with seven county governments to promote ingredient traceability and rural revitalization [3][5]. Group 2: Product Offerings and Cultural Significance - Good Products focuses on geographical indication raw materials from Hubei, introducing a series of culturally rich Dragon Boat Festival gift boxes featuring local specialties [5]. - The company has developed high-value products such as orange peel toast and lotus root snacks, enhancing the economic value of local agricultural products [5][8]. Group 3: Strategic Goals and Future Plans - Good Products emphasizes the importance of high-quality raw materials, committing to long-term direct sourcing and quality standard development in collaboration with local governments [8]. - The company plans to establish 10 core raw material bases across 50 production areas nationwide, aiming to create a complete value chain from soil to food [8].