9月19日上午，由湖北省商务厅主办，湖北省电子商务行业协会、湖北省直播电商协会共同承办的"数商 兴农庆丰收"湖北专场启动仪式暨2025湖北省电商资源对接活动在武汉国际博览中心成功举办。本次活 动旨在深化数字商务与农业产业融合，畅通农产品上行渠道，以数字化赋能乡村振兴，助力湖北优质农 产品网络销售。商务部驻武汉特派员办事处、湖北省商务厅、省农业厅、省邮政管理局等相关单位领 导，各市（州）商务局、电商平台、省内涉农电商及供应链企业及新农人代表等近300人参会。 精准资源对接，激活产业新动能 本次活动设置了三大对接专区——"平台采购对接区"、"服务商赋能专区"和"新农人&主播交流角"。电 商平台与农产品供应商、服务商与新农人、主播与货源企业之间进行了密集而高效的面对面洽谈，现场 气氛热烈，为推动后续合作奠定了坚实基础。 随着本次活动的成功举办，湖北省"数商兴农"工作进入了多方协同、纵深推进的新阶段，有效汇聚各方 智慧与资源，为拓展湖北农产品数字化销路、提升品牌价值、促进农业增效农民增收注入了强劲动力， 有力推动湖北省农特产业数字化转型。 附："数商兴农庆丰收湖北专场"相关活动安排 启动仪式上，商务部驻武汉特办 副特 ...

Group 1 - The article highlights the success of Yangzhou Industrial Vocational and Technical College in establishing the first e-commerce live streaming academy in China, which has set up 279 live streaming bases and trained over 20,000 hosts, contributing to a revenue increase of 310 million yuan for local farmers [1] - Yangzhou is recognized as one of the ten key cities for consumption assistance in China, actively supporting various regions including Xinjiang and Qinghai, and has dispatched 30 government officials and 445 technical talents to aid these areas [1] - The city has invested 515 million yuan in various projects, resulting in the establishment of 94 industrial projects and 101 livelihood projects, with a total sales scale of products and services reaching 870 million yuan [1] Group 2 - Yangzhou Anbeisi Toy Co., Ltd. has successfully developed a plush toy industry in collaboration with regions like Ankang in Shaanxi, creating a complete industrial chain that includes design, production, and trade, with annual sales exceeding 1 billion yuan [2] - The city has implemented a comprehensive model that integrates government guidance, market leadership, and social participation to enhance consumption assistance efforts, focusing on brand development, policy innovation, and industry collaboration [2] - In the previous year, Yangzhou's efforts in supporting poverty alleviation regions resulted in a sales scale of 1.15 billion yuan, with market-driven sales reaching 600 million yuan [2]

Core Insights - Hubei province has seen the emergence of several regional public brands such as Qianjiang crayfish, Suizhou mushrooms, Honghu lotus root, and Wudang Mountain tea, aiming to expand these high-quality agricultural products to national and global markets [1][2] Group 1: Agricultural Product Development - The "Taste of China Good Raw Materials and CMG Rural Revitalization Launch Series Event" was initiated in Qichang County, Hubei, which is known for its high-quality navel oranges [1] - Qichang County has a history of 2300 years in orange cultivation, with over 130 varieties, a planting area exceeding 400,000 acres, and an annual production of over 1 million tons, generating a comprehensive output value of 20.3 billion yuan [1][2] Group 2: Technological and Market Innovations - The introduction of a million-yuan optical sorting line allows for rapid assessment of fruit quality, enabling the sale of navel oranges by individual pieces rather than by weight, resulting in sales of 3.2 million pounds and revenue exceeding 24 million yuan in just five days [2] - The brand value of "Qichang Navel Orange" has reached 16.678 billion yuan, establishing it as a nationally recognized agricultural product brand [2] Group 3: Lotus Root Industry Growth - Honghu City, a major lotus root cultivation area, has a planting area of 220,000 acres and an annual production of nearly 300,000 tons, with a comprehensive output value surpassing 6.5 billion yuan [4] - The provincial government has implemented the "Lotus Seven Measures" to support the development of the "Honghu Lotus Root" brand, allocating 10 million yuan annually [4][5] Group 4: E-commerce and Tourism Integration - Honghu's lotus root industry has embraced e-commerce, with nearly 8 billion yuan in annual online sales, supported by 682 registered e-commerce entities related to the lotus root industry [5] - The integration of tourism with the lotus root industry has attracted 287,000 visitors, generating a comprehensive income of 900 million yuan from tourism [5] Group 5: Strategic Collaborations - Hubei's cities have formed strategic partnerships with Liangpinpuzi to promote regional public brands through direct sourcing, standardization, and brand promotion [5] - The emphasis on merging local agricultural products with regional public brands is seen as crucial for expanding market reach, with consumer trust being the ultimate goal [5]