Core Insights - The approach of listed companies towards public welfare has significantly evolved, with a notable increase in the number of beneficiaries per project compared to traditional models [2][6] - The Betaini Group launched a public welfare initiative in collaboration with the Yunnan Youth Development Foundation, donating over 2.89 million yuan in materials to support various projects benefiting over 11,210 individuals in border areas [2][3] Group 1: Public Welfare Initiatives - The Betaini Group's initiative reached multiple locations, delivering care packages to students and young border defense personnel, showcasing the impact of coordinated efforts [3][4] - Beneficiaries expressed gratitude for the support, emphasizing the importance of such initiatives in maintaining morale and encouraging continued dedication to their roles [3][4] Group 2: Corporate Social Responsibility - Betaini has integrated social responsibility into its core business strategy, with cumulative public welfare investments exceeding 68 million yuan, focusing on biodiversity, cultural heritage, and health education [4] - The company aims to align its public welfare efforts with its mission of promoting skin health, thereby enhancing the effectiveness of its initiatives [4][5] Group 3: Trends in Corporate Philanthropy - In 2023, corporate donations accounted for 76.58% of total social donations in China, highlighting the significant role of listed companies in public welfare [5] - Companies are increasingly leveraging their resources and expertise to create impactful public welfare projects, moving from traditional methods to innovative, technology-driven approaches [5][6]