Core Viewpoint - The article highlights MoneyHero's strategic focus on high-margin insurance and wealth management sectors, resulting in a significant improvement in gross margin by 16 percentage points in Q2 [1][10]. Financial Performance - Adjusted EBITDA showed a notable improvement quarter-over-quarter, driven by a focus on high-margin products and enhanced operational efficiency [3]. - The company achieved a turnaround in net profit, moving from a loss of $12.2 million in the previous year to a net profit of $216,000 in Q2 [10]. - Despite a year-over-year revenue decline of 13%, the company experienced a quarter-over-quarter revenue increase of approximately 26% [8][10]. Business Strategy - Under the leadership of the new CEO, MoneyHero has undergone significant financial restructuring, leading to improved investor confidence and a rising stock price [3]. - The integration of artificial intelligence (AI) into business processes has automated 70%-80% of consultation processes, reducing customer acquisition costs and improving service efficiency [5]. - The company is expanding into virtual asset trading and personal credit scoring, with plans to launch new products in Hong Kong by the end of the year [6][7]. Market Dynamics - Hong Kong has emerged as the fastest-growing market for MoneyHero, contributing significantly to revenue, with its share rising to 43% compared to 35% in the previous year [10]. - The insurance business revenue increased by 18% year-over-year, while wealth management revenue remained stable, contributing to a combined revenue share of 27% [9][10]. Cost Management - The company's focus on high-margin products led to a 34% year-over-year reduction in revenue costs, significantly outpacing the revenue decline [10]. - Operating costs were reduced by 37% year-over-year, contributing to the substantial narrowing of adjusted EBITDA losses [10].