Core Viewpoint - Starbucks is undergoing a transformation with a focus on protein-enriched beverages, which has contributed to a recent increase in same-store sales for the first time in seven quarters [3][10]. Group 1: Sales Performance - In Q4, Starbucks reported a 1% increase in global same-store sales, marking the first rise in seven quarters, although same-store sales in the U.S. remained flat [3]. - The introduction of high-protein beverages, such as protein cold foam and protein lattes, has been identified as a key driver of this sales growth [3][4]. Group 2: Product Innovation - Currently, 90% of Starbucks beverages can be customized with added protein, and initial market feedback on these new products has been very positive [4]. - The protein drinks have attracted members of the Starbucks Rewards program, leading to increased visit frequency among low-frequency customers [5][6]. Group 3: Leadership and Strategy - CEO Brian Niccol views the introduction of protein beverages as the "first step" towards a broader range of health-focused drink options in the future [7]. - Under Niccol's leadership, Starbucks has implemented several changes, including increasing work hours for baristas, reducing staff at the Seattle headquarters, and closing hundreds of stores [9]. Group 4: Future Outlook - Niccol expressed confidence that Starbucks' transformation is progressing steadily, indicating a new chapter for the company [10][11].