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户外亲子嘉年华回归 植物园里融合音乐演出、艺术体验、文创消费 草坪市集花朵舞台 过节新体验
Jie Fang Ri Bao· 2025-10-03 02:21
Core Insights - The "2025 Chenshan Nature Life Festival" is being held from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring various performances and activities aimed at enhancing community engagement and cultural appreciation [1][2] Event Overview - The festival includes 27 performances across four major sections, showcasing genres such as choral music, folk music, jazz, and dance, along with over 60 food and cultural creative stalls [1] - The event aims to create an immersive experience for visitors, integrating music, art, and consumption in a natural setting [2] Market Trends - The festival is described as the largest natural market to date, emphasizing experiential consumption with a variety of food, music, and cultural crafts [2] - The collaboration with Shanghai Fashion Group's young brand "This Week" highlights the trend of integrating fitness activities like Zumba and yoga into the festival, expecting to attract over 5,000 participants [2] Cultural Engagement - The festival features traditional crafts and cultural practices, such as chopstick customs and Shanghai paper-cutting, aiming to educate visitors about local heritage [3] - The event promotes a sustainable approach by utilizing leftover materials from clothing production to create accessories, aligning with contemporary consumer values [2][3] Economic Impact - The festival leverages a "ticket root economy," offering discounts and benefits across over 20 local businesses and attractions, enhancing the overall visitor experience [4] - Various promotional activities and events in the region during the holiday period aim to boost local tourism and consumption, creating a vibrant festive atmosphere [4]