Investment Rating - The report indicates a positive investment outlook for the hair mask industry, highlighting its rapid growth and increasing consumer demand for hair care products [4][31]. Core Insights - The hair mask market is experiencing significant expansion, particularly in developed regions such as Asia, Europe, and North America, driven by rising consumer awareness of hair health and the demand for high-quality products [4][5]. - The industry is characterized by a growing preference for natural and organic ingredients, technological innovations in product formulations, and the expansion of online sales channels [12][14][15]. - The market size of the hair mask industry is projected to grow from 11.462 billion RMB in 2025 to 23.904 billion RMB by 2029, with a compound annual growth rate (CAGR) of 20.17% [31]. Industry Definition - Hair masks are nourishing hair care products that typically contain rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, designed for deep hair treatment [5]. Industry Characteristics - The industry is marked by an increasing consumer demand for health and care, a trend towards natural ingredients and additive-free products, and the rise of e-commerce channels leading to intensified brand competition [12]. Development History - The hair mask industry has evolved through four stages: the nascent phase (1980-1989), the initiation phase (1990-2000), the rapid development phase (2001-2015), and the maturity phase (2016-present) [16][20]. Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales and consumption channels, including retailers and e-commerce platforms [21]. Market Size - The market size of the hair mask industry increased from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a CAGR of 14.84% [31]. Competitive Landscape - The competitive landscape of the hair mask industry is intense, with leading companies including Shiseido, Henkel, and L'Oréal in the first tier, and local brands like Shanghai Fenghua and Guangzhou Anyuan in the second tier [39][40].