Core Insights - The Chinese hair care industry is experiencing steady growth, with market size projected to increase from 57.3 billion yuan in 2019 to 67.8 billion yuan in 2024, and expected to surpass 70 billion yuan due to the release of Z-generation scenario-based demands and technological advancements [1][6][7] - Online channels have become the dominant sales platform, with online transaction volume expected to exceed 34.037 billion yuan in the first half of 2025, reflecting a year-on-year growth of 20.67% [7][8] - The competitive landscape is characterized by international giants like Procter & Gamble, L'Oréal, and Unilever leading the market, while domestic brands are carving out niches through differentiated competition [1][6][9] Industry Overview - Hair care involves cleaning the scalp and hair while providing nutrition to maintain health and aesthetics, encompassing both washing and conditioning processes [2] - The industry is structured in three layers: upstream (raw materials and packaging), midstream (product manufacturing), and downstream (sales and consumption) [5][6] Market Dynamics - The market is driven by three main product categories: hair cleansing, care, and dyeing/perm, with men's hair care showing significant growth [1][8] - The market is witnessing a shift towards more precise consumer demands, with over 80% of consumers experiencing scalp health issues, leading to notable growth in functional segments like anti-hair loss and scalp care [8][9] Competitive Landscape - The market is dominated by international brands, which hold over 50% market share, while domestic brands are gradually increasing their presence through targeted strategies [9][10] - In the online market, domestic brands occupy 12 out of the top 20 positions, but international brands still account for 80% of market share, indicating a strong competitive edge for established players [10][11] Future Trends - The industry is expected to evolve around three main directions: technology-driven product upgrades, market segmentation, and the rise of domestic brands [12][13] - Technological advancements such as biotechnologies and AI will facilitate a shift from basic cleaning to precision care, enhancing product efficacy and customization [13] - The market will see further segmentation based on demographics and usage scenarios, with live-streaming e-commerce playing a crucial role in reaching consumers [14][15]

Core Viewpoint - The controversy surrounding the "Pantene 3-Minute Miracle" trademark has gained significant attention on social media, with the company asserting that the name is a registered trademark and that the claim of "3-minute repair for three months of accumulated damage" is supported by third-party experimental data, although specific data has not been provided [1][2]. Group 1: Trademark and Claims - The "Pantene 3-Minute Miracle" is a registered trademark, and the claim regarding its effectiveness is based on data from third-party experiments [1][2]. - The product packaging clarifies that "Pantene 3-Minute Miracle" is a trademark and not a claim of efficacy, indicating that actual results may vary among users [2]. - The trademark was successfully registered by Procter & Gamble on March 21, 2020, while a subsequent application for "Pantene 3-Second Miracle" was rejected [3]. Group 2: Historical Context and Marketing - Pantene has used similar marketing phrases since 2015, promoting quick repair of hair damage in just three minutes [2]. - Previous promotional content included claims of significant hair repair even after extreme damage, although the detailed experimental videos referenced are no longer accessible [2]. - The company continues to use phrases like "three-minute quick repair" and "expert in repairing bleached hair damage" in its marketing [2].

Investment Rating - The report indicates a positive investment outlook for the hair mask industry, highlighting its rapid growth and increasing consumer demand for hair care products [4][31]. Core Insights - The hair mask market is experiencing significant expansion, particularly in developed regions such as Asia, Europe, and North America, driven by rising consumer awareness of hair health and the demand for high-quality products [4][5]. - The industry is characterized by a growing preference for natural and organic ingredients, technological innovations in product formulations, and the expansion of online sales channels [12][14][15]. - The market size of the hair mask industry is projected to grow from 11.462 billion RMB in 2025 to 23.904 billion RMB by 2029, with a compound annual growth rate (CAGR) of 20.17% [31]. Industry Definition - Hair masks are nourishing hair care products that typically contain rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, designed for deep hair treatment [5]. Industry Characteristics - The industry is marked by an increasing consumer demand for health and care, a trend towards natural ingredients and additive-free products, and the rise of e-commerce channels leading to intensified brand competition [12]. Development History - The hair mask industry has evolved through four stages: the nascent phase (1980-1989), the initiation phase (1990-2000), the rapid development phase (2001-2015), and the maturity phase (2016-present) [16][20]. Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales and consumption channels, including retailers and e-commerce platforms [21]. Market Size - The market size of the hair mask industry increased from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a CAGR of 14.84% [31]. Competitive Landscape - The competitive landscape of the hair mask industry is intense, with leading companies including Shiseido, Henkel, and L'Oréal in the first tier, and local brands like Shanghai Fenghua and Guangzhou Anyuan in the second tier [39][40].

Investment Rating - The report does not explicitly state an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer demand for personal care products and high-quality hair care solutions [5][12] - The market size of the hair mask industry is projected to grow from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. It is expected to reach 11.462 billion RMB by 2025 and 23.904 billion RMB by 2029, with a CAGR of 20.17% [30][31] Summary by Sections Market Overview - The hair mask industry is characterized by a growing consumer focus on hair health and care, with a notable increase in demand for products that nourish, repair, and protect hair [13] - The trend towards natural ingredients and additive-free products is becoming more pronounced, as consumers prioritize safety and environmental concerns [14] - The rise of e-commerce channels has significantly impacted the market, with brands increasingly leveraging online platforms and social media marketing to reach consumers [15] Industry Development Stages - The hair mask industry has evolved through four stages: 1. **Emergence (1980-1989)**: Initial entry of domestic brands into the market 2. **Initiation (1990-2000)**: Entry of international brands and market expansion 3. **Rapid Growth (2001-2015)**: Emergence of domestic brands focusing on innovation and quality 4. **Maturity (2016-present)**: Increased consumer awareness of health and environmental issues, leading to a preference for natural and silicone-free products [16][20] Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales channels, including retailers and e-commerce platforms [21] - The report highlights the increasing maturity of microbial protein technology, which is expected to enhance China's protein self-sufficiency and promote sustainable development in the hair mask industry [22] Competitive Landscape - The competitive landscape is characterized by intense rivalry, with international brands like Shiseido, Henkel, and L'Oréal leading the market, while domestic brands like Shanghai Fenghua and Guangzhou Anyuan are gaining traction [40][41] - Domestic brands are focusing on developing products tailored to local consumer needs, which is expected to increase their market share in the future [42][43] Future Market Trends - The report indicates that the growing awareness of scalp health issues among Chinese consumers will drive demand for hair care products, including hair masks [32] - The increasing prevalence of hair loss and scalp problems among the population, particularly among younger demographics, is expected to further boost the market [32]