Investment Rating - The report indicates a positive investment outlook for the hair mask industry, highlighting its rapid growth and increasing consumer demand for hair care products [4][31]. Core Insights - The hair mask market is experiencing significant expansion, particularly in developed regions such as Asia, Europe, and North America, driven by rising consumer awareness of hair health and the demand for high-quality products [4][5]. - The industry is characterized by a growing preference for natural and organic ingredients, technological innovations in product formulations, and the expansion of online sales channels [12][14][15]. - The market size of the hair mask industry is projected to grow from 11.462 billion RMB in 2025 to 23.904 billion RMB by 2029, with a compound annual growth rate (CAGR) of 20.17% [31]. Industry Definition - Hair masks are nourishing hair care products that typically contain rich nutrients such as proteins, amino acids, vitamins, minerals, and natural oils, designed for deep hair treatment [5]. Industry Characteristics - The industry is marked by an increasing consumer demand for health and care, a trend towards natural ingredients and additive-free products, and the rise of e-commerce channels leading to intensified brand competition [12]. Development History - The hair mask industry has evolved through four stages: the nascent phase (1980-1989), the initiation phase (1990-2000), the rapid development phase (2001-2015), and the maturity phase (2016-present) [16][20]. Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales and consumption channels, including retailers and e-commerce platforms [21]. Market Size - The market size of the hair mask industry increased from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a CAGR of 14.84% [31]. Competitive Landscape - The competitive landscape of the hair mask industry is intense, with leading companies including Shiseido, Henkel, and L'Oréal in the first tier, and local brands like Shanghai Fenghua and Guangzhou Anyuan in the second tier [39][40].

Investment Rating - The report does not explicitly state an investment rating for the hair mask industry Core Insights - The hair mask market is experiencing rapid growth, particularly in the Asia-Pacific region, driven by increasing consumer demand for personal care products and high-quality hair care solutions [5][12] - The market size of the hair mask industry is projected to grow from 4.774 billion RMB in 2019 to 9.538 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. It is expected to reach 11.462 billion RMB by 2025 and 23.904 billion RMB by 2029, with a CAGR of 20.17% [30][31] Summary by Sections Market Overview - The hair mask industry is characterized by a growing consumer focus on hair health and care, with a notable increase in demand for products that nourish, repair, and protect hair [13] - The trend towards natural ingredients and additive-free products is becoming more pronounced, as consumers prioritize safety and environmental concerns [14] - The rise of e-commerce channels has significantly impacted the market, with brands increasingly leveraging online platforms and social media marketing to reach consumers [15] Industry Development Stages - The hair mask industry has evolved through four stages: 1. **Emergence (1980-1989)**: Initial entry of domestic brands into the market 2. **Initiation (1990-2000)**: Entry of international brands and market expansion 3. **Rapid Growth (2001-2015)**: Emergence of domestic brands focusing on innovation and quality 4. **Maturity (2016-present)**: Increased consumer awareness of health and environmental issues, leading to a preference for natural and silicone-free products [16][20] Industry Chain Analysis - The hair mask industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream sales channels, including retailers and e-commerce platforms [21] - The report highlights the increasing maturity of microbial protein technology, which is expected to enhance China's protein self-sufficiency and promote sustainable development in the hair mask industry [22] Competitive Landscape - The competitive landscape is characterized by intense rivalry, with international brands like Shiseido, Henkel, and L'Oréal leading the market, while domestic brands like Shanghai Fenghua and Guangzhou Anyuan are gaining traction [40][41] - Domestic brands are focusing on developing products tailored to local consumer needs, which is expected to increase their market share in the future [42][43] Future Market Trends - The report indicates that the growing awareness of scalp health issues among Chinese consumers will drive demand for hair care products, including hair masks [32] - The increasing prevalence of hair loss and scalp problems among the population, particularly among younger demographics, is expected to further boost the market [32]