Core Insights - The event "Fingertips Blooming Flowers, Enjoying Leisure Time" organized by China Netherlands Life Insurance Shandong Branch on September 19 showcased a flower art experience for participants, emphasizing creativity and relaxation [1] - The event coincided with the "Protecting Financial Rights and Supporting a Better Life" financial education campaign, where participants learned to identify financial fraud and enhance their financial risk awareness [3] - The club, known as the "Miss Club," focuses on women's self-growth and aims to provide high-quality services and engaging experiences, blending life aesthetics with financial knowledge [5] Group 1 - The flower art experience involved professional guidance on material selection, color matching, and design, allowing participants to create unique floral arrangements [1] - Participants expressed satisfaction and achievement after creating their floral works, highlighting the event's success in providing a joyful and stress-relieving experience [1] - The event served as a platform for women to not only engage in artistic expression but also to gain practical financial knowledge [3] Group 2 - The "Miss Club" is the first industry initiative dedicated to women's self-improvement, aiming to innovate activity formats for broader knowledge and perspective expansion [5] - Future activities will continue to integrate life aesthetics with financial education, promoting the philosophy of "Healthy Living, Beautiful Life" [5]

Core Viewpoint - The Shandong branch of Sino-Dutch Life Insurance has been awarded the "2024 Advanced Company in Communication Work" for its outstanding promotional efforts, which serves as both recognition and motivation for continued industry engagement [1] Group 1: Communication and Branding - The company views information dissemination as a crucial tool for shaping brand image and conveying industry value, actively building a diversified communication matrix [3] - In 2024, the company expanded its promotional channels, integrating online and offline resources to focus on financial education, industry dynamics, service innovation, and public welfare [3] - The total number of internal and external promotional articles published throughout the year approached one thousand, effectively conveying positive energy from the insurance industry to the public [3] Group 2: Financial Consumer Education - The company has introduced innovative initiatives in financial consumer education, leveraging key events like "3.15" Financial Consumer Rights Protection Day and "7.8 Insurance Publicity Day" to create engaging activities [4] - Unique programs such as "Financial Knowledge Market" and "Financial Knowledge Classroom" have been developed to make financial education accessible and enjoyable for the public [4] - The company conducted nearly one hundred specialized financial education events, reaching over 150,000 consumers and ensuring widespread dissemination of financial knowledge [4] Group 3: Social Responsibility - The company emphasizes its commitment to social responsibility by actively engaging in various public welfare activities, including "Honey Club" and "Honey Classroom" projects, which provide high-quality value-added services to clients [5] - Initiatives such as "Bai Pei Public Welfare Action," "Love Education," and "Precise Poverty Alleviation" reflect the company's dedication to giving back to society [5] Group 4: Future Outlook - The recent award is seen as both an endpoint and a new starting point, motivating the company to continue enhancing its information dissemination and brand building efforts [6] - The company aims to improve the breadth and depth of brand communication by delivering higher quality content and more innovative formats to tell compelling stories about the insurance industry [6]