金融消费者教育

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数字人浙小景播报:水晶光电受机构券商关注最高
Quan Jing Wang· 2025-08-25 02:01
受教育权即求知权,也就是说金融消费者享有获取和理解金融知识的权利。金融消费者选择购买金融产 品和接受金融服务是基于其对产品和服务的充分了解,金融机构有义务承担对金融消费者的教育责任, 可以通过举办各类金融知识普及活动,开展广泛、持续的日常性消费者教育,提升金融消费者金融素养 和诚实守信意识。 全景网浙江投资者教育基地秉承"沟通创造价值"宗旨,以投资者关系互动为核心,聚焦金融信息资讯服 务,通过融媒体的方式,积极探索"互联网+投教"模式,以"线上+线下"相结合的方式,让投资者教育服 务触手可及。 投教小课堂 ...
小雨点小贷创新开展"6.14信用记录关爱日"宣传活动 科技赋能征信知识显成效
Cai Fu Zai Xian· 2025-07-14 06:37
Core Viewpoint - The company launched a series of innovative credit knowledge promotion activities themed "Guarding Credit, Winning the Future" in response to the call from the People's Bank of China, achieving significant social impact through the integration of technology and creativity [1] Group 1: Technology Empowerment - The company utilized AI technology to create a series of educational videos explaining credit concepts, emphasizing the "Three Rules of Credit Protection": regular inquiries, timely repayments, and cautious guarantees [2] - The original IP character "Yubao" was introduced as a spokesperson for credit knowledge, making financial topics more engaging and accessible [2] Group 2: Multi-Platform Outreach - A comprehensive communication matrix was established, featuring eye-catching posters and warning comics that revealed common scams related to credit repair [2] - The original content was disseminated across various digital platforms, including WeChat, video accounts, Weibo, and Xiaohongshu, creating a strong promotional momentum [2] Group 3: Targeted Content Strategy - The company focused on segmented communication strategies, using short videos and comics for younger audiences while providing case analyses and risk alerts for older users [3] Group 4: Offline Interaction - An offline promotional event was held on June 15, where the company set up consultation booths, interactive games, and knowledge displays to educate citizens about credit [4] Group 5: Significant Impact - The promotional activities exceeded expectations, with total online views surpassing 3,000 and interactions exceeding 600, reaching nearly 400,000 users [5] Group 6: Commitment to Social Responsibility - The company aims to continue innovating investor education formats and plans to conduct quarterly themed promotional activities, integrating credit education into the entire customer service process [6] - Future collaborations with government departments, financial institutions, and community organizations are planned to enhance the social credit system [6]
中荷人寿山东省分公司荣获“年度山东保险业通讯工作先进公司”奖项
Qi Lu Wan Bao· 2025-06-16 02:41
Core Viewpoint - The Shandong branch of Sino-Dutch Life Insurance has been awarded the "2024 Advanced Company in Communication Work" for its outstanding promotional efforts, which serves as both recognition and motivation for continued industry engagement [1] Group 1: Communication and Branding - The company views information dissemination as a crucial tool for shaping brand image and conveying industry value, actively building a diversified communication matrix [3] - In 2024, the company expanded its promotional channels, integrating online and offline resources to focus on financial education, industry dynamics, service innovation, and public welfare [3] - The total number of internal and external promotional articles published throughout the year approached one thousand, effectively conveying positive energy from the insurance industry to the public [3] Group 2: Financial Consumer Education - The company has introduced innovative initiatives in financial consumer education, leveraging key events like "3.15" Financial Consumer Rights Protection Day and "7.8 Insurance Publicity Day" to create engaging activities [4] - Unique programs such as "Financial Knowledge Market" and "Financial Knowledge Classroom" have been developed to make financial education accessible and enjoyable for the public [4] - The company conducted nearly one hundred specialized financial education events, reaching over 150,000 consumers and ensuring widespread dissemination of financial knowledge [4] Group 3: Social Responsibility - The company emphasizes its commitment to social responsibility by actively engaging in various public welfare activities, including "Honey Club" and "Honey Classroom" projects, which provide high-quality value-added services to clients [5] - Initiatives such as "Bai Pei Public Welfare Action," "Love Education," and "Precise Poverty Alleviation" reflect the company's dedication to giving back to society [5] Group 4: Future Outlook - The recent award is seen as both an endpoint and a new starting point, motivating the company to continue enhancing its information dissemination and brand building efforts [6] - The company aims to improve the breadth and depth of brand communication by delivering higher quality content and more innovative formats to tell compelling stories about the insurance industry [6]