Core Viewpoint - The Pacific Insurance Shandong Branch actively participated in the "Financial Knowledge Market" event to promote financial education and consumer protection, aligning with national financial regulatory initiatives [1][4]. Group 1: Event Participation - The event was organized by the Shandong Financial Regulatory Bureau, with participation from various financial associations, showcasing the company's commitment to financial education [1]. - The Pacific Insurance Shandong Branch set up a themed booth titled "Ruyi Yangyang·Financial Consumer Protection Energy Station" in Jinan, attracting a large number of citizens [4]. Group 2: Interactive Activities - The booth featured interactive games such as "Quick Eye and Hand to Identify Scams" and "Financial Knowledge Throwing Challenge," allowing participants to learn about financial principles and fraud prevention in an engaging manner [5]. - A "VR Online Education Exhibition" was also available, providing an immersive experience for citizens to learn financial knowledge through technology [5]. Group 3: Educational Content - The event included a variety of educational materials, such as well-designed posters showcasing the company's community service efforts and success stories in financial assistance [8]. - A performance team presented a skit titled "Financial Promotion in Three Sentences," using local dialects and relatable examples to highlight common scams, which received positive audience feedback [8]. Group 4: Targeted Outreach - The "Consumer Protection Pioneer Team" conducted differentiated outreach for specific groups, including the elderly and youth, addressing risks like "pension scams" and "illegal insurance agent practices" [8]. - The event aimed to transform complex financial knowledge into easily understandable language, fostering a closer connection between financial education and the public [11]. Group 5: Future Initiatives - The Pacific Insurance Shandong Branch plans to use this event as a starting point to enhance its financial education efforts, aiming for a more regular and targeted approach to consumer protection [13].

Group 1 - The right to education is defined as the right to knowledge, meaning financial consumers have the right to access and understand financial knowledge [1] - Financial institutions are obligated to educate consumers about financial products and services, ensuring they make informed decisions [1] - The Zhejiang Investor Education Base emphasizes the importance of investor relations and aims to enhance financial literacy and integrity among consumers through various educational activities [1] Group 2 - The organization adopts an "Internet + Investor Education" model, combining online and offline methods to make educational services easily accessible to investors [1] - The initiative focuses on providing comprehensive financial information and services to improve consumer understanding of financial products [1]

Core Viewpoint - The company launched a series of innovative credit knowledge promotion activities themed "Guarding Credit, Winning the Future" in response to the call from the People's Bank of China, achieving significant social impact through the integration of technology and creativity [1] Group 1: Technology Empowerment - The company utilized AI technology to create a series of educational videos explaining credit concepts, emphasizing the "Three Rules of Credit Protection": regular inquiries, timely repayments, and cautious guarantees [2] - The original IP character "Yubao" was introduced as a spokesperson for credit knowledge, making financial topics more engaging and accessible [2] Group 2: Multi-Platform Outreach - A comprehensive communication matrix was established, featuring eye-catching posters and warning comics that revealed common scams related to credit repair [2] - The original content was disseminated across various digital platforms, including WeChat, video accounts, Weibo, and Xiaohongshu, creating a strong promotional momentum [2] Group 3: Targeted Content Strategy - The company focused on segmented communication strategies, using short videos and comics for younger audiences while providing case analyses and risk alerts for older users [3] Group 4: Offline Interaction - An offline promotional event was held on June 15, where the company set up consultation booths, interactive games, and knowledge displays to educate citizens about credit [4] Group 5: Significant Impact - The promotional activities exceeded expectations, with total online views surpassing 3,000 and interactions exceeding 600, reaching nearly 400,000 users [5] Group 6: Commitment to Social Responsibility - The company aims to continue innovating investor education formats and plans to conduct quarterly themed promotional activities, integrating credit education into the entire customer service process [6] - Future collaborations with government departments, financial institutions, and community organizations are planned to enhance the social credit system [6]

Core Viewpoint - The Shandong branch of Sino-Dutch Life Insurance has been awarded the "2024 Advanced Company in Communication Work" for its outstanding promotional efforts, which serves as both recognition and motivation for continued industry engagement [1] Group 1: Communication and Branding - The company views information dissemination as a crucial tool for shaping brand image and conveying industry value, actively building a diversified communication matrix [3] - In 2024, the company expanded its promotional channels, integrating online and offline resources to focus on financial education, industry dynamics, service innovation, and public welfare [3] - The total number of internal and external promotional articles published throughout the year approached one thousand, effectively conveying positive energy from the insurance industry to the public [3] Group 2: Financial Consumer Education - The company has introduced innovative initiatives in financial consumer education, leveraging key events like "3.15" Financial Consumer Rights Protection Day and "7.8 Insurance Publicity Day" to create engaging activities [4] - Unique programs such as "Financial Knowledge Market" and "Financial Knowledge Classroom" have been developed to make financial education accessible and enjoyable for the public [4] - The company conducted nearly one hundred specialized financial education events, reaching over 150,000 consumers and ensuring widespread dissemination of financial knowledge [4] Group 3: Social Responsibility - The company emphasizes its commitment to social responsibility by actively engaging in various public welfare activities, including "Honey Club" and "Honey Classroom" projects, which provide high-quality value-added services to clients [5] - Initiatives such as "Bai Pei Public Welfare Action," "Love Education," and "Precise Poverty Alleviation" reflect the company's dedication to giving back to society [5] Group 4: Future Outlook - The recent award is seen as both an endpoint and a new starting point, motivating the company to continue enhancing its information dissemination and brand building efforts [6] - The company aims to improve the breadth and depth of brand communication by delivering higher quality content and more innovative formats to tell compelling stories about the insurance industry [6]