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蜂暴来袭!甜蜜家“蜂蜜+”战略如何撬动300亿健康消费新蓝海?
Zhong Guo Shi Pin Wang· 2025-07-01 08:19
Core Insights - The health industry in China is experiencing unprecedented growth opportunities under the "Healthy China 2030" strategy, with Guangxi Wuzhou Sweet Home Bee Industry Co., Ltd. (Sweet Home) leading the way in the bee industry through a "bee industry + three industry integration" strategy [1] Group 1: Market Trends and Innovations - The ready-to-drink health market is seeing a strong demand for "natural, functional, and convenient" products, particularly among Generation Z consumers [2] - Sweet Home's upcoming "Honey Know" honey beverage aims to address these consumer needs by combining the natural nutrition of honey with modern beverage technology, creating a product suitable for immediate consumption [2] - The product design avoids high sugar content and utilizes a modular development system to create a nutritional combination that retains the natural components of honey while enhancing taste through precise formulation [2][4] Group 2: Strategic Business Model - The "one product drives three industries" strategy is central to Sweet Home's approach, using honey beverages to simultaneously promote the development of agriculture (specialized honey source bases), breeding (standardized bee colony breeding), and water management (ecological water source protection) [4] - This model illustrates a shift in traditional agricultural processing, transforming single raw materials into strategic leverage for multi-industry collaboration [4][5] Group 3: Agricultural Integration and Technology - Sweet Home employs a "company + association (cooperative) + farmers + base" model, showcasing a typical example of deep integration in agricultural practices [5] - The company utilizes 120 IoT-equipped beekeeping vehicles across 127 apiaries, enhancing honey collection efficiency and traceability through blockchain technology, thereby improving the quality of raw materials for high-end markets [5][8] Group 4: Expansion into New Markets - Sweet Home is not only a producer of bee products but is also transitioning into a "health solution service provider," aiming to create a wellness brand that integrates innovative products, brand strengthening, and quality enhancement [7] - The company's strategy represents a significant redefinition of the bee industry's value dimensions, moving from product output to comprehensive solutions encompassing health food, eco-tourism, wellness services, and educational research [7][10]