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蜂暴来袭!甜蜜家“蜂蜜+”战略如何撬动300亿健康消费新蓝海?
Zhong Guo Shi Pin Wang· 2025-07-01 08:19
Core Insights - The health industry in China is experiencing unprecedented growth opportunities under the "Healthy China 2030" strategy, with Guangxi Wuzhou Sweet Home Bee Industry Co., Ltd. (Sweet Home) leading the way in the bee industry through a "bee industry + three industry integration" strategy [1] Group 1: Market Trends and Innovations - The ready-to-drink health market is seeing a strong demand for "natural, functional, and convenient" products, particularly among Generation Z consumers [2] - Sweet Home's upcoming "Honey Know" honey beverage aims to address these consumer needs by combining the natural nutrition of honey with modern beverage technology, creating a product suitable for immediate consumption [2] - The product design avoids high sugar content and utilizes a modular development system to create a nutritional combination that retains the natural components of honey while enhancing taste through precise formulation [2][4] Group 2: Strategic Business Model - The "one product drives three industries" strategy is central to Sweet Home's approach, using honey beverages to simultaneously promote the development of agriculture (specialized honey source bases), breeding (standardized bee colony breeding), and water management (ecological water source protection) [4] - This model illustrates a shift in traditional agricultural processing, transforming single raw materials into strategic leverage for multi-industry collaboration [4][5] Group 3: Agricultural Integration and Technology - Sweet Home employs a "company + association (cooperative) + farmers + base" model, showcasing a typical example of deep integration in agricultural practices [5] - The company utilizes 120 IoT-equipped beekeeping vehicles across 127 apiaries, enhancing honey collection efficiency and traceability through blockchain technology, thereby improving the quality of raw materials for high-end markets [5][8] Group 4: Expansion into New Markets - Sweet Home is not only a producer of bee products but is also transitioning into a "health solution service provider," aiming to create a wellness brand that integrates innovative products, brand strengthening, and quality enhancement [7] - The company's strategy represents a significant redefinition of the bee industry's value dimensions, moving from product output to comprehensive solutions encompassing health food, eco-tourism, wellness services, and educational research [7][10]
权威齐聚论坛:聚焦蜂胶科技,共话蜂产业大健康担当
Cai Fu Zai Xian· 2025-05-19 10:22
中国农业科学院蜜蜂研究所资源昆虫产品加工与功能评价团队执行首席 方小明博士 中国保健协会副理事长 周邦勇先生 中国保健协会副理事长周邦勇先生首先从行业协会角度阐述了科技创新和科普对于全面推进健康中国建 设的重要意义。周理事长指出,科技成果转化成产品力,是企业发展的支撑和动能;而科普创新则改变 国人对健康的认知,让更多人感受科技带来的信心感、获得感,健康行业的未来发展要在这"两科"领域 持续发力。 随着国内外消费市场的持续升级与结构变革,中国蜂产业正经历从规模驱动向价值创造的关键转型期。 作为大健康产业的核心构成单元,蜂产业的提质增效不仅关系到产业的科技化进程,更直接牵动着全民 健康战略的实施成效。 5月18日由中宏生物主办的"乘「蜂」而上 共「健」未来"蜂产业高质量发展论坛暨中宏第27届蜂胶文化 节在北京会议中心圆满落幕,大会行业论坛环节,邀请中国保健协会副理事长周邦勇先生、中国农业科 学院蜜蜂研究所方小明博士、中粮集团中国土畜副总经理孙强先生、中宏生物总经理孙磊先生四位大健 康行业深度参与者,围绕蜂产业三大核心命题:需求升级如何重塑产业基因?科技创新怎样重构价值 链?社会责任共同体又将如何赋能全民健康?进行 ...