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老铺子赶上新潮流
Jing Ji Ri Bao· 2026-01-28 08:10
Group 1 - The core idea is that traditional businesses in Qingdao are innovating by integrating modern consumer trends, thereby revitalizing their brand appeal and attracting younger customers [1][2][3] - The T-space Screw Coffee area in a hardware store has successfully attracted a younger demographic, increasing the proportion of young customers from less than 10% to 35% by 2025 [1] - The hardware store's coffee sales have positively impacted its hardware business, with household hardware sales projected to increase by 23% year-on-year in 2025 [1] Group 2 - The historical cultural district of Dabaodao is becoming a hub for traditional brands, with various local old brands establishing a presence and enhancing the area's cultural significance [2][3] - The Gaojia Sugar Ball brand has transformed its traditional sales model by creating an interactive experience center, increasing foot traffic by three times compared to traditional stalls, with over 60% of visitors being under 30 years old [3] - The city government is promoting the revival of old brands as part of a broader urban revitalization plan, aiming to create a cluster of innovative traditional businesses [3]