实际上，这不是品牌首次试水"重口味"。此前，有品牌就推出过香菜味玉米片同样引来不少的话题流 量。其他品牌也同样出现过类似的创新玩法，从必胜客的"香菜皮蛋牛肉披萨"到肯德基的"香葱皮蛋蛋 挞"，从螺蛳粉味瓜子到折耳根奶茶……近年来，餐饮品牌不断创新实践，突破味觉边界。艾媒咨询调 查显示，27.68%的消费者因"猎奇心理"购买休闲食品。由此可见，大部分消费者是追求个性化体验的， 猎奇口味不仅能制造社交话题，更成为品牌与用户建立情感链接的媒介。 值得注意的是，此次皮蛋味玉米片的走红，也伴随着对产品品质的审视。有消费者尝试将玉米片捏碎拌 入豆腐、瘦肉粥，复刻"皮蛋拌豆腐""皮蛋瘦肉粥"等经典吃法。但也有声音质疑："限定版是否只是营 销噱头？""时不时的售罄，更像饥饿营销！"不过，不可否认，口味噱头，猎奇营销等手段确实能在短 时间引爆流量，但在零食赛道竞争白热化的当下，品牌更需在创新与品质两者间找到平衡点。短期热度 终将褪去，唯有扎实的产品力，才能最终留住消费者的忠诚。 "看着就不信邪，必须试试！""这简直是为皮蛋爱好者量身定制的！"在小红书等社交平台上，关于皮蛋 味玉米片的讨论度持续攀升。那么，皮蛋口味的玉米片到底好 ...

Core Viewpoint - The incident involving Qiaqia Sunflower Seeds and actress Yang Zi illustrates a "butterfly effect" in social media, leading to significant public discourse and impacting multiple brands [1] Summary by Sections Incident Overview - The controversy began with a promotional post from Qiaqia Sunflower Seeds emphasizing their product's dryness, which was humorously linked by netizens to Yang Zi, leading to a misunderstanding and backlash from her fans [2][5] - The situation escalated as various brands commented on the post, further fueling public discourse, although many later deleted their comments under pressure [6][7] Brand Reputation and Historical Context - Yang Zi's fans revisited past controversies regarding Qiaqia's product quality, specifically a 2019 incident involving excessive mold, shifting the focus from the initial joke to serious quality concerns [8] - As of December 3, Qiaqia's stock price was 22.05 yuan per share, reflecting a 0.59% decline, with a total market capitalization of 11.1 billion yuan [9] Marketing Strategy and Brand Positioning - The incident highlights the challenges faced by traditional brands like Qiaqia in adapting to younger audiences, as they attempt to engage through social media and trendy marketing tactics [13][15] - Qiaqia's recent financial performance shows a significant decline, with a 5.38% drop in revenue to 4.501 billion yuan and a 73.17% decrease in net profit to 168 million yuan for the first nine months of 2025 [18] Cultural and Social Dynamics - The misunderstanding surrounding the term "Qiaqia Guazi" reflects the complexities of fan culture and the challenges brands face in navigating these dynamics without alienating broader audiences [12][19] - The incident serves as a reminder that engaging with fan culture requires a nuanced understanding, as missteps can lead to public backlash and damage to brand reputation [19]