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“辽宁优品”产品销量平均增长26
Liao Ning Ri Bao· 2026-01-29 01:12
Group 1 - The core viewpoint emphasizes the positive impact of the "Liaoning Quality" brand on local products, enhancing their market competitiveness and driving sales growth [1][2] - The "Liaoning Quality" initiative aims to create high-standard products through strict evaluation and regulation, resulting in a total of 46 products recognized under this brand [1] - The initiative has led to significant sales increases, with an average growth of 26% for recognized products and a 30% increase in total sales for companies involved [2] Group 2 - The "Liaoning Quality" brand has enabled companies like Panjin Guanghe Crab Industry and Cai Longlin Ice Wine to expand their market reach, including exports to Southeast Asia and sales in Michelin-starred restaurants [1][2] - Companies benefiting from the "Liaoning Quality" brand have reported substantial sales growth, with Cai Longlin Ice Wine projected to reach sales of 20.5 million yuan in 2025, doubling from the previous year [2] - The initiative has fostered collaboration across the industry chain, promoting regional economic development and creating a positive cycle of product evaluation, industry enhancement, and regional uplift [2]
“辽宁优品”北京推介会成功举办:27个品牌首发,助力辽品出圈
Zhong Guo Jing Ji Wang· 2025-10-17 07:30
Core Points - The "Liaoning Quality Products" promotion event was held in Beijing to enhance the brand's national presence and deepen cooperation with the Beijing-Tianjin-Hebei region [1][5] - The event showcased various high-quality products from Liaoning, including agricultural, industrial, and specialty items, highlighting the province's strengths [3][5][7] Group 1: Event Overview - The promotion event aimed to push the "Liaoning Quality Products" brand nationwide and support the high-quality development of Liaoning's advantageous industries [1] - Liaoning's Vice Governor Wang Libo emphasized the province's rich resources and strong industrial foundation, with 46 products already recognized under the "Liaoning Quality Products" brand [3][5] Group 2: Product Highlights - Featured products included "Crab Rice Selected River Crab" from Panjin Guanghe Crab Industry Co., and "Golden Latitude Peanut Kernels" from Liaoning Zhengye Huasheng Industry Development Co., showcasing ecological farming and strict quality control [5] - Industrial products highlighted were "Large Centrifugal Compressors" from Shenyang Blower Works Group Co. and "Industrial Mobile Robots" from Shenyang Siasun Robot & Automation Co., demonstrating Liaoning's manufacturing capabilities [5] Group 3: Brand Development - Suggestions for enhancing Liaoning's brand influence included establishing a Liaoning Brand List and creating an International Brand Center for globally recognized brands [3][5] - The event served as a platform for showcasing Liaoning's quality brands and fostering collaboration with the Beijing-Tianjin-Hebei region, aiming to increase the reach of Liaoning's quality products [7]