推动产品向品牌转变 "辽宁优品"北京推介会举行 来源：中国新闻网 编辑：熊思怡 广告等商务合作，请点击这里 2025"辽宁优品"北京推介会活动10月15日在北京辽宁大厦举办。中新网记者 刘亮 摄 本文为转载内容，授权事宜请联系原著作权人 中新网北京10月15日电 (记者 刘亮)2025"辽宁优品"北京推介会活动15日在北京辽宁大厦举办。活动现 场发布2025年"辽宁优品"品牌，并为获评企业颁发"辽宁优品"证书。 记者从现场了解到，"辽宁优品"是辽宁省政府全力打造的公共品牌，其聚焦辽宁省重点地区重点行业优 势明显、特色显著、资源禀赋好的产品和服务。 辽宁省副省长王利波在致辞时表示，"辽宁优品"品牌建设工作遵循"高标准、严评价、强监管、可追 溯"的原则，是深入推进辽宁省品牌强省建设的重要举措，旨在打造一批质量卓越、竞争力强、带动作 用明显、市场占有率高的"辽宁优品"品牌，推动辽宁产品向辽宁品牌转变。 国家标准化管理委员会原主任刘平均在会上指出，加强品牌建设是国家和地区提高综合竞争实力的重要 途径。"辽宁优品"品牌建设，有助于推动辽宁品牌走向全国乃至全球，让更多人了解辽宁。他进一步建 议，辽宁省选择国际优势产业，推 ...

Core Viewpoint - The "Liaoning Excellent Products" initiative is a strategic effort by the Liaoning provincial government to enhance brand development and quality standards, aiming to establish a strong public brand that supports the comprehensive revitalization of the region [1][2]. Group 1: Brand Development Strategy - The Liaoning provincial government has implemented the "Quality Strong Province Construction Outline" in 2023, emphasizing the importance of brand building as a key task for regional revitalization [1][2]. - The "Liaoning Excellent Products" brand has been recognized as a typical case for enhancing consumer confidence and quality trust at the China Quality (Nanjing) Conference [2]. - The initiative has successfully established a comprehensive brand development system, including brand cultivation, evaluation, regulation, and promotion [2][4]. Group 2: Unique Regional Advantages - Liaoning's geographical features and rich natural resources contribute to its unique product offerings, including high-quality jade, special stones, and various agricultural products [5][6]. - The province's temperate continental climate supports the production of premium products, such as ice wine and sea cucumbers, which are recognized for their superior quality [6][7]. - Liaoning's industrial base is robust, with significant contributions from various sectors, including machinery, robotics, and textiles, showcasing the province's manufacturing capabilities [7][8]. Group 3: Evaluation and Standards - The "Liaoning Excellent Products" initiative employs a rigorous evaluation process led by a committee comprising industry experts and technical institutions to ensure product quality and adherence to high standards [11][12]. - The evaluation process includes multiple stages, such as documentation review, quality inspections, and public feedback, ensuring a comprehensive assessment of products [12][14]. - The initiative emphasizes the importance of advanced standards, with specific benchmarks set for various products to ensure they exceed national and industry standards [13][14]. Group 4: Regulatory Framework - A dynamic management mechanism has been established to monitor the quality of "Liaoning Excellent Products," including regular inspections and re-evaluations to maintain brand integrity [15][16]. - The regulatory framework includes strict penalties for unauthorized use of the brand and measures to combat counterfeit products, ensuring the brand's reputation is upheld [15][16]. - The initiative also focuses on building a traceability system for products, enhancing consumer trust and product accountability [15][16].

] Liaoning Superior Produ B 6 lin B B AF 3 છ (8) W 舒适 · 环保 轻盈 44 f THE SILK QUILT THE SILK QUIL 图 100% 天然祚蛮丝 100% 天然祚蛮丝 蚕丝被 THE SILK QUILI HOTELER 110 天0130 E BA i 环孢素滴眼液(II) 【 the the first to the C FI IN amaz t 当家电视频 1.30 ; t III INA ge ries 最新闻 精品 在新时代 10月13日，本网从辽宁省市场监管局获悉，由辽宁省质量强省工作领导小组主办，辽宁省政府新闻办、省市场监管局、省驻京办承办，以"天辽地宁 质优上 品"为主题的"辽宁优品"北京推介会将于10月15日下午在北京辽宁大厦举办。 "辽宁优品"是辽宁省政府全力打造的公共品牌。旨在聚焦全省重点地区重点行业优势明显、特色显著、资源禀赋好的产品和服务，按照"高标准、严评价、 强监管、可追溯"的原则，培育一批品牌管理科学规范、质量效益稳步提升的一流品牌企业，打造一批质量卓越、竞争力强、带动作用明显、市场占有率高 的"辽宁优品" ...