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中国家纺电商:利用互联网,重塑居家美学的新篇章
Sou Hu Cai Jing· 2025-05-31 05:27
Group 1 - Home textiles, including bed sheets, duvet covers, pillowcases, towels, curtains, and carpets, are essential elements that enhance the home atmosphere, providing comfort and aesthetic appeal [1][3] - The selection of home textile products impacts health and environmental sustainability, emphasizing the importance of choosing items made from eco-friendly materials without chemical additives [3][5] - The application of big data technology in the home textile industry allows for unprecedented personalized customization, enabling companies to tailor products to individual consumer preferences [3][5] Group 2 - The internet provides a platform for deep interaction between home textile brands and consumers, facilitating feedback collection and community building based on shared interests and values [5] - A new "co-creation" model has emerged, where consumers can influence product development and share home styling tips, transforming home textiles into emotional connections rather than mere products [5] - Chinese home textile e-commerce project leaders are focusing on transforming the industry by leveraging the internet for marketing, utilizing mini-programs for online stores, and social media for targeted promotions [5]