Workflow
装修分期卡
icon
Search documents
“爱购上海·乐享双节”活动启动,建行上海市分行助力提升消费
Core Viewpoint - The "2025 Love Shopping Shanghai · Enjoy Double Festivals" series of activities was launched to stimulate consumer spending through various promotional events and discounts, supported by China Construction Bank's initiatives [1][2]. Group 1: Event Overview - The event features three main segments: "Three Tastes of Food," "Three Shows of Night Appreciation," and "Three Products of Discounts," aimed at enhancing consumer experience and engagement [1]. - Key landmarks in Shanghai will host unique light and art shows, integrating IP pop-ups and creative scene displays to boost nighttime economic activities [1]. Group 2: Financial Initiatives - China Construction Bank's Shanghai branch is actively promoting consumer spending by offering various discounts and incentives, such as a coupon for credit card customers that provides a discount on purchases over 200 yuan [1]. - Additional promotional activities include rewards for credit card spending, such as a chance to earn up to 5666 points for spending over 6000 yuan, and discounts for home renovation services [2]. Group 3: Long-term Strategy - The bank aims to support the recovery of the consumer market by focusing on high-quality consumption characteristics in Shanghai, leveraging financial technology to innovate products and services [2]. - Future initiatives will include more consumer-friendly services, innovative credit products, and subsidies to lower consumer costs, thereby injecting strong momentum into Shanghai's consumption landscape [2].