后续，建行上海市分行还将在上海各类消费场景，为市民带来更多暖心服务，通过创新信贷产品、提供 消费补贴、深化支付便利化等措施，推动金融资源与消费场景深度融合，切实降低居民消费成本，为上 海消费注入强劲动能。（邓侃） 编辑：谈瑞 启动仪式上，建行上海市分行积极响应国家"金融支持消费"政策，联合徐家汇商圈下辖汇金百货，推出 优惠满减活动，信用卡客户在建行生活平台可领取满200元立减40元优惠券。 同期，建行上海市分行还将在徐家汇商圈开展各类优惠活动。如针对建行信用卡客户推出信用卡消费达 标礼，消费满6000元有机会获得最高5666的建行积分；在喜盈门开展建行家装节活动，使用装修分期卡 单笔消费满3000元返300元立减券，福利加码，优惠升级。 长期以来，建行上海市分行将助力消费市场复苏、满足市民消费需求摆在突出位置，紧紧围绕上海国际 化、高品质的消费特点，从金融服务供给端持续发力，依托金融科技优势，创新产品与服务，为民生行 业提供普惠金融支持、为商户提供完善资金结算服务，积极融入宠物、二次元、直播等各类新型经济， 开展丰富的建行生活和信用卡优惠活动，为市民带来实实在在的优惠。 转自：新华财经 9月29日晚，"202 ...

Group 1: Support for Entrepreneurs - The company has increased support for entrepreneurs in Zhejiang Province, providing a comprehensive service model that includes financial services, platform operations, and scenario innovation [1] - The bank has successfully issued loans exceeding 10 million yuan to over 10 Western restaurants in Qingtian County, supporting the high-quality development of the local Western cuisine industry [2] - The bank's proactive approach includes personalized credit service plans tailored to the specific needs of local businesses [2] Group 2: Support for Veterans - The bank has actively engaged with local veteran affairs departments to support entrepreneurship among retired military personnel [3] - A veteran entrepreneur received a 1.4 million yuan loan to alleviate financial pressures during a business transformation, demonstrating the bank's commitment to supporting veteran-led businesses [3] Group 3: Agricultural Innovation - The bank has facilitated the expansion of a family farm in Hangzhou by providing mortgage loans and credit loans, resulting in an increase in planting area to 107 acres [4] - The farm successfully sold over a thousand boxes of fresh peaches within two days, showcasing the effectiveness of the bank's support in enhancing agricultural product sales [4] - The bank has also helped create immersive consumer experiences to promote local agricultural products, attracting more visitors and expanding market reach [5] Group 4: Continuous Support for Farmers - A family farm in Quzhou has grown from 50 acres to 380 acres with the bank's assistance, highlighting the bank's role in supporting agricultural growth [6] - The bank provided a 1 million yuan loan to address the farm's financial challenges, demonstrating its commitment to the agricultural sector [6]

Core Viewpoint - The article emphasizes the importance of integrating the spirit of Zhang Fuqing into the operations of the Bank of China Shandong Branch, highlighting its role in enhancing financial services to support local economic development and rural revitalization [1][2][4]. Group 1: Learning and Integration of Zhang Fuqing's Spirit - The Shandong Branch has established a regular learning program centered around the life and values of Zhang Fuqing, aiming to transform this spirit into actionable practices that enhance service quality and business development [2][3][4]. - The branch organizes monthly themed activities to instill the values of Zhang Fuqing among its staff, promoting a culture of dedication and service to the community [2][3]. - Various departments collaborate to explore and implement innovative financial solutions that align with the principles of Zhang Fuqing, thereby enhancing the effectiveness of their services [3][4]. Group 2: Financial Services and Rural Revitalization - The Shandong Branch has prioritized rural revitalization as a key area for financial services, forming partnerships to address challenges faced by rural communities [3][5]. - Initiatives include providing significant credit support, such as a 20 million yuan loan to the pig farming industry in Feixian, which has led to increased production and profitability for local farmers [5]. - The branch actively engages in community outreach, offering tailored financial consultations and promoting policies that benefit local enterprises and consumers [7]. Group 3: Innovation in Financial Products and Services - The Bank of China Shandong Branch has launched various innovative financial products, including digital currency bonds and consumer protection initiatives, to stimulate local consumption and support technological advancements [5][6]. - The branch has established a comprehensive financial service system that includes a "Financial Service Station" to provide on-site consultations and promote financial literacy among consumers [7]. - The focus on technology and green finance has positioned the branch as a leader in sustainable financial practices, with a notable increase in green loans and personal pension accounts [6][7].

Core Insights - The China Construction Bank (CCB) Shanxi Branch is actively enhancing consumer scenarios by establishing a special action team and formulating action plans to enrich financial products and services, creating a "consumption + finance" ecosystem that integrates government, market entities, and consumers [1] Subsidy and Policy Benefits - CCB Shanxi Branch has launched a local subsidy initiative titled "Jinqing Consumption, Yingze Gifts," providing direct financial benefits to consumers through discount coupons on local products, resulting in a total of 26.2154 million yuan in subsidies redeemed, benefiting 188,000 consumers and driving an increase in consumption of 700 million yuan [2] Expansion of Consumer Scenarios - The introduction of the "Social Security Version Installment Pass" credit card product allows individuals with a continuous 12-month social security contribution to access credit limits up to 300,000 yuan, facilitating consumer spending in home renovations and other areas, with a total of 25.7 billion yuan in new credit card transaction volume reported [3] Product Upgrades and Increased Lending - CCB Shanxi Branch has upgraded its "Jianyi Loan" product, extending the loan term to three years, reducing the interest rate to 3%, and increasing the loan limit to 1 million yuan, resulting in a total of 9.124 billion yuan in personal consumption loans disbursed [4]