Core Viewpoint - The article emphasizes the importance of integrating the spirit of Zhang Fuqing into the operations of the Bank of China Shandong Branch, highlighting its role in enhancing financial services to support local economic development and rural revitalization [1][2][4]. Group 1: Learning and Integration of Zhang Fuqing's Spirit - The Shandong Branch has established a regular learning program centered around the life and values of Zhang Fuqing, aiming to transform this spirit into actionable practices that enhance service quality and business development [2][3][4]. - The branch organizes monthly themed activities to instill the values of Zhang Fuqing among its staff, promoting a culture of dedication and service to the community [2][3]. - Various departments collaborate to explore and implement innovative financial solutions that align with the principles of Zhang Fuqing, thereby enhancing the effectiveness of their services [3][4]. Group 2: Financial Services and Rural Revitalization - The Shandong Branch has prioritized rural revitalization as a key area for financial services, forming partnerships to address challenges faced by rural communities [3][5]. - Initiatives include providing significant credit support, such as a 20 million yuan loan to the pig farming industry in Feixian, which has led to increased production and profitability for local farmers [5]. - The branch actively engages in community outreach, offering tailored financial consultations and promoting policies that benefit local enterprises and consumers [7]. Group 3: Innovation in Financial Products and Services - The Bank of China Shandong Branch has launched various innovative financial products, including digital currency bonds and consumer protection initiatives, to stimulate local consumption and support technological advancements [5][6]. - The branch has established a comprehensive financial service system that includes a "Financial Service Station" to provide on-site consultations and promote financial literacy among consumers [7]. - The focus on technology and green finance has positioned the branch as a leader in sustainable financial practices, with a notable increase in green loans and personal pension accounts [6][7].

补贴加码、场景拓宽、产品升级……今年以来，建行山西省分行积极发力消费场景，成立专项行动专 班，制定专项行动方案，聚焦消费市场热点不断丰富完善金融产品和服务，构建与政府、市场主体、消 费者紧密衔接融合、覆盖广泛领域的"消费+金融"生态体系，为当地消费市场注入源源不断的金融动 能。 补贴加码 政策红利直达消费一线 从1986年卖到现在的雪山冷饮、晋羊王的羊汤、宁化府的老陈醋、乾和祥茶庄的香茗……在"建行生活 平台"的地区补贴专区，一场以"晋情消费，迎泽有礼"为主题的本土老字号与优惠券相碰撞的消费盛宴 正在进行。"付款时直接减钱，操作简单，比较实惠。"来晋旅游的李女士在宁化府直营店购买了价值 125元的醋，通过"建行生活平台"领取了满100元减20元的老字号专属消费券，结账时直接抵扣，实际优 惠了20元。补贴专区内，满200元减50元、满100元减20元、满50元减10元的优惠券持续发放，真正为消 费者省下真金白银。这是建行山西省分行通过"建行生活平台"将补贴和优惠直达用户的一个缩影。今年 以来，该分行积极对接山西省商务厅和各地商务局，先后承接太原、吕梁、晋城、长治、临汾等地区汽 车及零售消费券，共计核销2621. ...