Core Viewpoint - The eighth "Village Evening" and New Year Folk Culture Festival in Yangzhou's Yangtze River Delta showcases the cultural empowerment of rural revitalization through various traditional activities and local product exhibitions [1][6]. Group 1: Event Highlights - The festival features a water-based wedding ceremony, reflecting the traditional customs of local fishermen, and serves as a cultural symbol of the community [2][5]. - Activities include folk performances, a local product fair, and non-heritage experiences, providing a vibrant cultural feast for both villagers and tourists [1][5]. Group 2: Economic Impact - The festival has evolved from a simple cultural event to a platform that enhances rural culture, empowers industries, and showcases local confidence [6]. - Since 2025, the tourism output value of the village has reached 320 million yuan, with collective income of 26.485 million yuan and per capita income of 40,600 yuan, creating job opportunities for hundreds in the village and surrounding areas [6].

"走，那边有非遗年货，去凑凑热闹，来一趟把年货都备齐了。"2月6日上午，2026扬州"非遗年货嘉年 华"在扬州新城吾悦广场开启。雕版印刷、剪纸、糖画、灯彩、裔家牛肉、菱塘茶馓……这场嘉年华汇 聚了数十项非遗，连续三天，邀您赏技艺、做手作、品美食、囤年货，现场还将发放万元惠民消费券和 非遗好礼，带您沉浸式感受扬州年的温度与热闹，让老手艺走进新生活，让年味更有文化范儿。 非遗匠心，福"马"元素年味十足 在互动体验区，年味在指尖翻转。雕版印刷展台前，棕毛刷轻轻拂过，一幅"马上有福"图跃然纸 上。"看着自己印的'福马'，感觉运气都更旺了。"市民欣赏着自己的作品，满心欢喜。扬州剪纸体验 区，孩童在非遗传承人指导下，指间的红纸微微颤动，剪刀如游蛇般灵活穿梭，一匹身戴红花、背驮元 宝的卡通小马跃然纸上。 美食品鉴区，升腾着诱人的烟火气，省级非遗代表性传承人携徒弟现场制作。裔家牛肉卤香醇厚、扬州 炒饭金黄飘香、菱塘茶馓酥脆满口……左手捧着刚出炉的茶馓，右手拿着刚剪好的剪纸小马，视觉、触 觉、味觉的全方位沉浸，"非遗"变成了可触摸、可品尝、可带回家的鲜活"年味"。"让孩子学学老手 艺，再尝尝老味道，这年过得才有根、有魂。"逛商 ...