Core Viewpoint - The eighth "Village Evening" and New Year Folk Culture Festival in Yangzhou's Yangtze River Delta showcases the cultural empowerment of rural revitalization through various traditional activities and local product exhibitions [1][6]. Group 1: Event Highlights - The festival features a water-based wedding ceremony, reflecting the traditional customs of local fishermen, and serves as a cultural symbol of the community [2][5]. - Activities include folk performances, a local product fair, and non-heritage experiences, providing a vibrant cultural feast for both villagers and tourists [1][5]. Group 2: Economic Impact - The festival has evolved from a simple cultural event to a platform that enhances rural culture, empowers industries, and showcases local confidence [6]. - Since 2025, the tourism output value of the village has reached 320 million yuan, with collective income of 26.485 million yuan and per capita income of 40,600 yuan, creating job opportunities for hundreds in the village and surrounding areas [6].

Core Viewpoint - The "Intangible Cultural Heritage New Year Goods Carnival" in Yangzhou showcases traditional crafts and local delicacies, promoting cultural heritage while providing a festive atmosphere for the community [1][3][5]. Group 1: Event Overview - The carnival features various intangible cultural heritage items, including woodblock printing, paper-cutting, sugar painting, and local foods, running for three days at the Yangzhou New City Wuyue Plaza [1]. - The event aims to immerse visitors in the cultural essence of the New Year, offering hands-on experiences and opportunities to purchase traditional goods [1][5]. Group 2: Cultural Significance - The carnival emphasizes the "Year of the Horse" theme, with various horse-themed crafts appealing to different age groups, including decorative items and toys [1][3]. - Local artisans showcase their skills, creating items that resonate with cultural significance and nostalgia, enhancing the festive spirit [3][5]. Group 3: Interactive Experiences - Attendees can engage in interactive activities, such as printing their own "Fortune Horse" images and participating in paper-cutting workshops, fostering a deeper connection to the crafts [3][5]. - The food tasting area features traditional dishes, allowing visitors to experience the flavors of local cuisine while enjoying the carnival atmosphere [5]. Group 4: Community Engagement and Benefits - The event offers practical benefits, including the distribution of 20,000 yuan in consumer vouchers, encouraging local spending and making cultural goods more accessible [6][8]. - Interactive quiz activities provide additional incentives for participation, enhancing community engagement and promoting awareness of local traditions [8]. Group 5: Strategic Focus - The carnival reflects a shift towards deeper community involvement and the integration of intangible cultural heritage into daily life, aiming to strengthen emotional connections with local traditions [8]. - The event's location in a commercial complex highlights a strategic move to blend cultural heritage with modern consumer experiences, promoting tourism and local culture [8].