Group 1 - The core theme of the event is "Unlocking the B-side of West Lake" through a multi-faceted cultural and tourism experience, showcasing the innovative vitality and cultural charm of the West Lake District [1] - The event features the release of new tourism routes targeting families, youth, and pet owners, emphasizing seasonal experiences and diverse activities such as art therapy and outdoor sports [1] - The "5·19惠民政策" includes various supportive measures for cultural tourism enterprises and ticket discounts for visitors, reflecting the district's commitment to enhancing the cultural tourism industry [1] Group 2 - The "College Cultural Tourism Star Promoter" program was launched to engage university students in promoting West Lake's cultural tourism through new media and event planning [2] - During the "May Day" holiday, West Lake District recorded 3.36 million tourists, with hotel occupancy rates increasing by 11.45% year-on-year, indicating a strong recovery in tourism [2] - The district is innovatively creating new consumption scenarios in cultural tourism, integrating local culture with digital technology and creative industries to enhance visitor experiences [2]

Group 1 - The core theme of the 15th "5.19 China Tourism Day" is to showcase diverse cultural and tourism experiences across various regions, emphasizing local characteristics to attract visitors [1][2] - Hangzhou's West Lake District is hosting the "North Latitude 30° Party to Unlock the B Side of West Lake" from May 16 to 18, featuring a series of promotional activities that highlight its cultural and tourism innovation [2][4] - The event location, the San Dun East Nest Rice Mill Contemporary Art Center, exemplifies the integration of industrial heritage into new tourism consumption scenarios, reflecting the district's "Cultural Tourism +" cross-industry development strategy [4] Group 2 - The West Lake District is launching ten themed tourism routes targeting various demographics, including families, youth, and pet owners, focusing on seasonal experiences and cultural engagement [4][5] - The "5.19 Benefit Policy" includes discounts on tickets and support for tourism enterprises, aiming to enhance visitor engagement and stimulate the local economy [4][5] - The event features over 50 sensory booths and 30 unique courses, showcasing a blend of culture, art, and technology, indicating future trends in the cultural tourism industry [5][6] Group 3 - The "College Cultural Tourism Star Promoter" initiative aims to engage university students in promoting local tourism through creative media and event planning, injecting youthful energy into the West Lake tourism scene [5][6] - The success of the recent May Day holiday in the West Lake District highlights the effectiveness of new tourism business models driven by technology and immersive experiences [6] - The collaboration between Chenghua District and Lezhi in Sichuan during the "Fat Hero: China Tourism Day Jianghu Gathering" event showcases the potential for cultural tourism synergy and the development of new travel routes [8][9]