Core Viewpoint - The article highlights the participation of Qingyuan Supply and Marketing Cooperative at the 14th China Changchun International Agricultural and Food Expo, showcasing the local specialty product, Xiniu Mazu Bamboo Shoots, as part of its strategy to expand into domestic and international markets [2][5][29]. Group 1: Event Overview - The 14th China Changchun International Agricultural and Food Expo opened on August 15, focusing on themes of technological agriculture, green agriculture, quality agriculture, and brand agriculture [2][3]. - The expo attracted numerous exhibitors from across the country, providing a platform for showcasing agricultural products [3]. Group 2: Product Highlights - Qingyuan Supply and Marketing Cooperative presented its Xiniu Mazu Bamboo Shoots, which are recognized as a geographical indication product in China and are considered a key agricultural product for the region [4][8]. - The bamboo shoots are cultivated in the unique mountainous terrain of the Nanling Mountains, benefiting from favorable climatic conditions and rich soil [7][8]. Group 3: Market Expansion Strategy - The cooperative aims to enhance the market presence of Xiniu Mazu Bamboo Shoots through participation in major exhibitions, with the Changchun Expo being a significant step in this direction [24][29]. - Qingyuan Supply and Marketing Cooperative plans to export no less than 2 million RMB worth of quality agricultural products to Fiji within the next year [22][23]. Group 4: Industry Growth Metrics - The planting area for Xiniu Mazu Bamboo Shoots is projected to reach 1,005,300 acres by the first half of 2025, with a total output of 433,200 tons and a comprehensive industrial chain output value of 3.245 billion RMB, reflecting a growth of 29.8% [10][11]. - The number of processing enterprises has increased from a few to 34, with deep processing output value soaring from 800 million RMB to 2.576 billion RMB, and the output value of ready-to-eat bamboo shoots growing by 134.6% [16][17]. Group 5: Future Development Plans - The cooperative will continue to leverage its advantages in agricultural product marketing, focusing on brand development, channel expansion, and industry chain integration to support the standardization, modernization, and internationalization of the Xiniu Mazu Bamboo Shoots industry [36][37].