Core Viewpoint - The article highlights the participation of Qingyuan Supply and Marketing Cooperative at the 14th China Changchun International Agricultural and Food Expo, showcasing the local specialty product, Xiniu Mazu Bamboo Shoots, as part of its strategy to expand into domestic and international markets [2][5][29]. Group 1: Event Overview - The 14th China Changchun International Agricultural and Food Expo opened on August 15, focusing on themes of technological agriculture, green agriculture, quality agriculture, and brand agriculture [2][3]. - The expo attracted numerous exhibitors from across the country, providing a platform for showcasing agricultural products [3]. Group 2: Product Highlights - Qingyuan Supply and Marketing Cooperative presented its Xiniu Mazu Bamboo Shoots, which are recognized as a geographical indication product in China and are considered a key agricultural product for the region [4][8]. - The bamboo shoots are cultivated in the unique mountainous terrain of the Nanling Mountains, benefiting from favorable climatic conditions and rich soil [7][8]. Group 3: Market Expansion Strategy - The cooperative aims to enhance the market presence of Xiniu Mazu Bamboo Shoots through participation in major exhibitions, with the Changchun Expo being a significant step in this direction [24][29]. - Qingyuan Supply and Marketing Cooperative plans to export no less than 2 million RMB worth of quality agricultural products to Fiji within the next year [22][23]. Group 4: Industry Growth Metrics - The planting area for Xiniu Mazu Bamboo Shoots is projected to reach 1,005,300 acres by the first half of 2025, with a total output of 433,200 tons and a comprehensive industrial chain output value of 3.245 billion RMB, reflecting a growth of 29.8% [10][11]. - The number of processing enterprises has increased from a few to 34, with deep processing output value soaring from 800 million RMB to 2.576 billion RMB, and the output value of ready-to-eat bamboo shoots growing by 134.6% [16][17]. Group 5: Future Development Plans - The cooperative will continue to leverage its advantages in agricultural product marketing, focusing on brand development, channel expansion, and industry chain integration to support the standardization, modernization, and internationalization of the Xiniu Mazu Bamboo Shoots industry [36][37].

Core Viewpoint - The West Niu Ma Bamboo Shoots industry has transformed from a hidden gem into a modern agricultural benchmark with an output value exceeding 10 billion yuan, driven by innovative thinking and technological advancements [5][9]. Industry Development - The planting area of West Niu Ma Bamboo Shoots has expanded from over 600,000 mu to nearly 1 million mu in recent years, showcasing significant growth [11]. - The industry has become a crucial force in supporting the "Hundred Thousand Million Project," promoting high-quality development in forestry [15][16]. - Financial institutions have developed a "bamboo shoot price index insurance" to provide a safety net for farmers, with loans amounting to approximately 720 million yuan issued for the bamboo shoot industry [27][31]. Technological Innovation - The yield per mu has increased from over 1,000 jin to over 3,000 jin, marking a 200% increase due to technological innovations [42]. - The introduction of microbial agents like "Aerospace Treasure" has effectively controlled bamboo shoot diseases, which previously caused losses of 10%-30% [49]. - Local authorities have strengthened scientific and technical guidance across all stages of bamboo shoot cultivation, enhancing production and income for farmers [52][54]. Market Expansion - West Niu Ma Bamboo Shoots have gained significant market share, with over 90% of the bamboo shoots supplied to the Japanese market coming from Yingde [91]. - The industry has successfully entered international markets, including exports to South Africa and Southeast Asia [113][115]. - Promotional activities have been conducted across various regions to expand the consumer base and elevate the brand to national and international recognition [99][101]. Product Diversification - The bamboo shoots have diversified into various products, including ready-to-eat bamboo shoots, bamboo leaf tea, and biodegradable utensils, reflecting the industry's adaptability [66][84]. - The establishment of a provincial-level "Bamboo Shoot Supplementary Reform Investment" industrial park has encouraged deep processing projects and innovation in product development [69][70].

Core Viewpoint - The article highlights the successful export of Xiniu Mazu Bamboo Shoots, a specialty agricultural product from Qingyuan, to international markets, particularly South Africa, marking a significant milestone in the product's global expansion. Group 1: Export and Market Expansion - Qingyuan's agricultural products saw a 19.1% increase in exports from January to May this year, with bamboo shoots accounting for 45% of this growth [4][5] - The first export of Xiniu Mazu Bamboo Shoots to South Africa was celebrated with a ceremony, indicating the product's entry into the African market [3][75] - Xiniu Mazu Bamboo Shoots have successfully penetrated markets in Japan, Southeast Asia, Central Asia, and Europe, showcasing their international appeal [62][63] Group 2: Industry Development and Economic Impact - The planting area for Xiniu Mazu Bamboo Shoots is projected to reach 859,100 acres by the end of 2024, with an estimated production of 1.414 million tons and a comprehensive output value of 10.965 billion yuan [21][22] - The product is recognized for its high quality, with over 50% of Japan's bamboo shoots imported from Qingyuan, and 95% of bamboo shoot products being dried shoots [64][66] - The local government has implemented over 20 policy documents to support the bamboo shoot industry, focusing on breeding innovation, deep processing, land security, and financial support [39][38] Group 3: Product Innovation and Brand Development - The industry has seen the emergence of multiple well-known brands and a diverse product matrix, including fresh shoots, pickled shoots, and ready-to-eat products [45][46] - Companies are innovating with new products such as bamboo shoot sauces and fermented snacks, significantly enhancing the economic value of bamboo shoots [49][50] - The bamboo shoot industry is also exploring eco-friendly initiatives, such as producing biodegradable materials from bamboo waste, contributing to sustainable development [54][56]