Group 1 - The core viewpoint of the article highlights the rebranding efforts of Xibei, with a new logo and name change from "Xibei Youmian Village" to "Xibei XIBEI" [1] - The restaurant's logo has transitioned from a red and white color scheme to a fresh white and green design, as noted by customers [1] - Xibei has registered multiple related trademarks, including "Heavenly Grassland" and "Xibei Every Day a Head of Grassland Beef" [1]