Core Viewpoint - Ximai Foods, known as "China's Oatmeal First Stock," has outlined its plans for the next 3-5 years, focusing on health food centered around oats and expanding its market share, particularly in the cold oatmeal sector and the broader health industry [1][3] Group 1: Company Performance - Ximai Foods aims to achieve a 15% revenue increase by 2025, despite facing a declining net profit margin over the past five years [1][3] - From 2019 to 2024, Ximai Foods' revenue grew from 973 million to 1.896 billion, while net profit margin decreased from 16.18% to 7.02% [3][4] Group 2: Cost Pressures - The company is experiencing significant cost pressures, particularly due to rising raw material costs, with a 27.13% increase in operating costs in 2024, outpacing the 20.16% revenue growth [4][5] - Ximai Foods relies heavily on Australian oats, which constitute about 90% of its raw material supply, making it vulnerable to price fluctuations and supply issues [4][5] Group 3: Strategic Initiatives - To mitigate costs, Ximai Foods plans to increase the use of domestic oats and is developing a stable supply chain, including a new production base in Zhangbei [4][5] - The company is diversifying its product offerings by entering the health sector, launching various protein powders and beverages, although these new products currently contribute a small percentage to total revenue [6][7] Group 4: Market Challenges - The overall oatmeal market is experiencing slowed growth, with a significant decline noted in 2022, prompting Ximai Foods to seek new growth avenues in the health sector [6][7] - The competitive landscape in the health market is intense, with established players dominating, posing challenges for Ximai Foods as a new entrant [7][8]