Core Viewpoint - The "People's Coffee Shop" has faced significant public scrutiny due to its name, leading to a rebranding as "Yaochao People's Coffee Shop" in mainland China while retaining the original name in Hong Kong, Macau, and overseas markets [2][3]. Company Response - The company has acknowledged the criticism and suggestions from the public, committing to a thorough rectification process and expressing gratitude for the feedback received [2][3]. - The company clarified that a similarly named establishment in Hebei is not affiliated with them and condemned the inappropriate remarks associated with that account [2]. Brand and Trademark Issues - The brand "People's Coffee Shop" has opened nearly 30 stores across 20 cities in 18 provinces, gaining substantial popularity [3]. - The parent company, Yaochao (Shanghai) Cultural Communication Co., Ltd., has faced trademark challenges, with multiple applications for the "People's Coffee Shop" trademark being rejected [3]. Cultural Sensitivity and Market Trends - The incident highlights the importance of respecting cultural and political connotations associated with the term "People," which carries significant public sentiment and should not be misused [3][4]. - The rise of "Guochao" (national trend) in business emphasizes the need for companies to integrate cultural values with modern aesthetics and quality, rather than merely exploiting cultural symbols for marketing [4]. - The situation serves as a cautionary tale for businesses engaged in "Guochao" marketing, stressing the necessity of genuine respect for cultural sentiments to achieve sustainable commercial success [4].