Core Viewpoint - The "People's Coffee Shop" has faced significant public scrutiny due to its name, leading to a rebranding as "Yaochao People's Coffee Shop" in mainland China while retaining the original name in Hong Kong, Macau, and overseas markets [2][3]. Company Response - The company has acknowledged the criticism and suggestions from the public, committing to a thorough rectification process and expressing gratitude for the feedback received [2][3]. - The company clarified that a similarly named establishment in Hebei is not affiliated with them and condemned the inappropriate remarks associated with that account [2]. Brand and Trademark Issues - The brand "People's Coffee Shop" has opened nearly 30 stores across 20 cities in 18 provinces, gaining substantial popularity [3]. - The parent company, Yaochao (Shanghai) Cultural Communication Co., Ltd., has faced trademark challenges, with multiple applications for the "People's Coffee Shop" trademark being rejected [3]. Cultural Sensitivity and Market Trends - The incident highlights the importance of respecting cultural and political connotations associated with the term "People," which carries significant public sentiment and should not be misused [3][4]. - The rise of "Guochao" (national trend) in business emphasizes the need for companies to integrate cultural values with modern aesthetics and quality, rather than merely exploiting cultural symbols for marketing [4]. - The situation serves as a cautionary tale for businesses engaged in "Guochao" marketing, stressing the necessity of genuine respect for cultural sentiments to achieve sustainable commercial success [4].

每经编辑｜何小桃 11月8日，要潮人民咖啡馆发布声明，内容如下： 老式的搪瓷缸，提袋上印着的五角星......近日，一家以"用咖啡讲述中国故事"为特色的咖啡馆火了。 记者搜索发现，全国多地出现了以"人民咖啡馆"为店标、且装修高度相似的店家，已经成为社交平台的打卡新地标。 有网友表示，"人民"一词具有强烈的公共属性和政治内涵，这样被用于商业咖啡馆的标识，令人感到突兀和不适。其店标因使用"人民"字样，法律合规性 也遭到质疑。 天眼查显示，"人民咖啡馆"连锁店属于要潮（上海）文化传播有限公司，该公司成立于2020年。此前，该公司多次申请注册"人民咖啡馆"商标均未成功。 目前，在该公司注册的餐饮类商标中，仅"要潮人民咖啡馆""潮人民咖啡馆"两个商标显示已注册。 | | | 11月7日，人民网评发表评论文章《"人民咖啡馆"，不妥！》，该评论中提及： 此前该公司申请的"人民咖啡馆"商标还在审查阶段 记者注意到，"人民咖啡馆"的认证账号显示，该品牌已拥有27家线下门店，分别分布于上海、北京、重庆、天津、哈尔滨、南昌、长春等城市。在该账号 发布的门店宣传视频中，多家门店均以"人民咖啡馆"和五角星作为店名和门头，并未在显眼处看 ...

经济观察网近日，以"用咖啡讲述中国故事"为特色的"人民咖啡馆"在全国18省20市开设近30家门店，成 为社交平台打卡新地标。然而，其母公司要潮文化多次申请"人民咖啡馆"商标均被驳回，目前仅持 有"潮人民咖啡馆"等商标。律师指出，"人民"一词具有鲜明公共属性和政治内涵，单独作为商业标识大 规模使用，可能构成《商标法》中"有其他不良影响"的情形，存在法律风险。 ...

Group 1 - The core idea of the articles revolves around the successful application for UNESCO World Heritage status of Beijing's central axis, which has revitalized cultural heritage and attracted tourists, enhancing social sustainability [2][5][6] - The performance of the orchestral suite "Zhongzhou," created to promote the cultural significance of the central axis, has been showcased multiple times, reflecting the artistic efforts to celebrate this heritage [5][6][7] - The "Cinema in the Hutongs" initiative has brought outdoor movie screenings to cultural spaces along the central axis, engaging the community and enhancing cultural appreciation [9][10][11] Group 2 - The transformation of Qianmen Street into a vibrant area with numerous unique cafes has been noted, indicating a shift in consumer behavior and increased tourism following the heritage status [13][14] - The "Dragon Spine Bus" route, which traverses key landmarks along the central axis, has gained popularity among tourists, showcasing the historical significance of the area while improving public transport [16][17]