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曼卡龙:围绕年轻消费群体,打造具有差异化优势的产品矩阵
Quan Jing Wang· 2025-09-12 14:55
Core Viewpoint - The company aims to focus on the young consumer demographic by maintaining a fashionable and light luxury positioning, while continuously launching products that cater to various daily scenarios, emotional expression, and cultural creativity [1] Group 1 - The company will leverage deep insights into Generation Z preferences to enhance its product offerings [1] - The integration of intangible cultural heritage craftsmanship and cultural trends will be emphasized to strengthen the core competitiveness of "innovative craftsmanship + cultural inheritance" [1] - The goal is to create a differentiated product matrix that stands out in the market [1]