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龙湖集团:去年运营及服务业务收入占比提升至21%
Zheng Quan Ri Bao· 2025-03-30 17:06
Core Viewpoint - Longfor Group's operational and service business has significantly contributed to its revenue, achieving 26.7 billion yuan in 2024, accounting for 21% of total revenue, with expectations to exceed 50% by 2028 [1] Financial Performance - In 2024, Longfor Group reported total revenue of 127.47 billion yuan and a net profit attributable to shareholders of 10.4 billion yuan [1] - The operational and service business generated 26.7 billion yuan in revenue and contributed 8.1 billion yuan to core net profit [1] Market Strategy - Longfor Group adopts a "defensive and offensive" strategy in response to the real estate market's stabilization, focusing on inventory reduction and quality cash flow [2] - The company achieved a contract return rate exceeding 100% in the previous year and plans to establish a dedicated team for detailed management of various projects [2] Land Acquisition and Development - Longfor Group has a land reserve of 33 million square meters with a relatively low cost of 4,300 yuan per square meter, allowing for flexible pricing strategies [2] - In 2024, the company acquired nine plots of land in key cities such as Beijing, Shanghai, Hangzhou, and Chengdu, with additional acquisitions planned for 2025 [2] Product Development - The company launched a new product line called "Guan Cui," which has received positive market feedback, achieving rapid sales in cities like Chengdu and Shanghai [3] - Longfor Group emphasizes the importance of high-quality housing and community services in its product offerings [3] Revenue Structure Transformation - The operational and service business's revenue share increased to 21% in 2024, driven by collaboration across commercial investment, asset management, property management, and construction services [4] - The commercial segment opened 11 new shopping centers in 2024, achieving a record high occupancy rate of 97% and a 16% year-on-year revenue growth [4] Financial Health and Debt Management - Longfor Group has successfully reduced its interest-bearing debt by over 30 billion yuan from peak levels, with financing costs decreasing to 4% [5] - The company aims to complete its debt structure transformation by 2025, with plans to reduce total debt to approximately 140 billion yuan [5][6]