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中企出海新叙事:AI成为“舞台真主角”
3 6 Ke· 2025-08-04 09:13
Core Insights - In 2025, AI is expected to transition from being a mere tool to taking over actual production processes for Chinese companies going global, marking a significant evolution in their overseas operations [1][27] - The collective success of Chinese companies in international markets is driven by a strong penetration of AI technologies, with Chinese enterprises accounting for approximately 50% of the projected 7.6 billion global AI application visits in 2025 [2][7] - AI is evolving from a supportive role to becoming a primary driver of business processes, enabling companies to streamline operations and enhance efficiency [3][8] Group 1: AI's Role in Global Expansion - AI is no longer just an efficiency tool but is becoming integral to the entire business process, from content production to customer management [2][7] - The shift in AI's role allows service providers to engage directly in business operations, as seen with a cross-border e-commerce technology service provider starting its own e-commerce operations [3][4] - AI's ability to enhance individual productivity is evident, with examples of individuals managing multiple roles through AI assistance, thus lowering the skill barrier for overseas operations [4][5] Group 2: Efficiency and Cost Reduction - Companies like Tiwan Tans have demonstrated that small teams can achieve outputs equivalent to larger teams by utilizing self-developed AI systems, significantly improving operational efficiency [5][6] - AI has drastically reduced costs in various operational aspects, such as advertising and customer service, with examples showing cost reductions from 5 yuan to 0.02 yuan per link uploaded [6][9] - The overall organizational logic of overseas enterprises is being restructured, moving from trial-and-error approaches to systematic processes [6][9] Group 3: Market Demand and AI Adoption - The demand for AI solutions is rapidly increasing among global SMEs, particularly in emerging markets like Southeast Asia and Latin America, where AI is becoming a standard tool for content marketing and customer service [10][11] - Chinese AI companies are actively seeking to penetrate international markets, with examples of successful applications like liblibAI and Vidu expanding their user bases significantly [7][12] - The trend indicates a mutual need between overseas enterprises and AI providers, accelerating the integration of AI into business operations [7][12] Group 4: Challenges and Bottlenecks - Despite advancements, many Chinese AI models face deployment challenges, with over 62% of companies citing cross-border data processing as a major technical barrier [13][15] - Language and cultural adaptation remain significant hurdles, as many AI-generated content fails to resonate with local audiences [14][15] - Compliance with international regulations is a critical issue, with many companies struggling to meet standards like GDPR, which can delay product launches [15][17] Group 5: Future Directions - The future of AI in global expansion involves enhancing deployment capabilities, cultural adaptation, and real-time compliance mechanisms [18][22] - Companies are beginning to implement AI as a cohesive system that connects various operational nodes, moving towards a fully integrated AI-driven business model [25][27] - The transition to "Outward 2.0" signifies a new phase where AI not only assists but actively drives business processes, fundamentally changing how companies operate internationally [1][27]