Core Points - The 2025 International Winter Sports Expo (Beijing) has opened in Beijing, celebrating its 10th anniversary with the theme "Starting Again to the World" and focusing on international cooperation in ice and snow sports, equipment, tourism, and culture [1][3] - The expo features four main activities: exhibitions, forums, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters and over 500 global brands participating [1][3] - The event serves as a significant platform for international exchange in the ice and snow industry, showcasing cutting-edge technologies and innovative products in areas such as snow sports equipment, venue facilities, and tourism services [3] Industry Insights - The expo has evolved into a hub for the ice and snow industry, facilitating China's transition from a "major consumer" to a "strong industry" in ice and snow sports over the past decade [3] - China's comprehensive ecosystem in the ice and snow sector includes equipment manufacturing, event operation, talent cultivation, and cultural promotion, gaining increasing recognition from the international community [3] - The participation of renowned international brands from countries like Austria, Italy, Canada, and Slovenia highlights the global interest and collaboration in the ice and snow industry [3]