冰雪产业发展

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冰纷万象携手闫涵共启冰雪运动推广新篇章
Xin Hua Wang· 2025-09-28 03:00
签约仪式现场气氛热烈。三名花样滑冰小选手率先献上了技艺娴熟的表演,灵动的旋转与流畅的步法赢得了满堂彩。随后的"小课堂"上,闫涵亲 自上冰,对小学员们进行了细致的技术指导和动作示范,奉献了一场"干货"满满的教学课。活动尾声,他还与现场花滑爱好者围坐交流,亲切分 享个人运动生涯的心得与故事。 近年来,随着"带动三亿人参与冰雪运动"的号召持续深入,全国冰雪产业呈现快速发展态势。辽宁省作为传统冰雪运动强省,拥有深厚的群众基 础和人才储备,正积极推动冰雪产业与文体旅商深度融合。 新华网沈阳9月24日电 首届冬季青年奥林匹克运动会花样滑冰冠军闫涵近日在沈阳万象城与专业冰场品牌"冰纷万象"签署合作协议,受聘成 为"冰纷万象花样滑冰形象大使"。 闫涵曾荣获首届冬青奥会冠军、中国杯世界花样滑冰大奖赛冠军,并在索契冬奥会上取得中国男单历史最好成绩第七名。据介绍,此次合作不同 于普通商业代言。根据协议,双方将围绕主题活动策划、专业赛事打造、"冠军公益课堂"以及后备人才储备等多个维度展开深度合作,共同致力 于降低冰雪运动参与门槛,尤其是激发青少年群体对冰上运动的兴趣与热情。 ...
冰雪行业“十五五”市场战略研究及投资建议可行性评估预测报告(2025版)
Sou Hu Cai Jing· 2025-05-21 02:12
Group 1 - The core viewpoint of the report is the historical development and current status of the global snow industry, highlighting its evolution from the mid-19th century to the present, with a focus on the growth of indoor snow facilities in countries lacking natural snow resources like China [2][4]. - The snow industry originated in the Alpine region in the mid-19th century, with significant development occurring after the first Winter Olympics in the early 20th century, leading to a boom in ski resort development in Switzerland and Austria [2][3]. - The snow industry experienced rapid growth in Europe and North America during the 1960s, followed by expansion into Asian markets in the 1970s, marking a phase of comprehensive expansion [3]. Group 2 - The current state of the snow industry indicates that outdoor ski resorts remain the primary business model, while countries like China are increasingly developing indoor snow facilities to tap into the snow consumption potential [4][5]. - As of April 2022, 68 countries have equipped outdoor ski resorts, with 62 located in the Northern Hemisphere, indicating a concentration of snow resources in this region [4]. - The global snow industry market size was approximately $136.53 billion in 2019, dropping to $66.22 billion in 2021 due to the pandemic, but is expected to recover to $95.03 billion in 2022, reflecting a year-on-year growth of 37.81% [4][5]. Group 3 - The number of ski resorts globally has shown a slight increase, with 5,764 resorts reported at the end of the 2021-2022 season, recovering from a dip during the pandemic [5]. - The number of participants in the global snow industry has stabilized, returning to pre-pandemic levels with 350 million participants in the 2021-2022 season, following a decline during the pandemic years [5][6]. - The Alpine region remains the most developed area for the snow industry, hosting 771 large ski resorts, which account for 37% of the global total, and attracting a significant portion of industry participants [6]. Group 4 - The market penetration rate for skiing is relatively saturated in Europe, with countries like Switzerland and Austria having rates of 35% and 34% respectively, while China's penetration rate is only 1%, indicating significant growth potential [6]. - The report emphasizes that the rapid development of the snow industry in China presents a new growth opportunity, as the country seeks to expand its snow sports market [6]. - The report outlines the future trends and investment opportunities in the snow industry, particularly during the "14th Five-Year Plan" period, which is expected to drive further growth and innovation [18][21].