Core Points - The 2025 International Winter Sports Expo (Beijing) has opened in Beijing, celebrating its 10th anniversary with the theme "Starting Again to the World" and focusing on international cooperation in ice and snow sports, equipment, tourism, and culture [1][3] - The expo features four main activities: exhibitions, forums, industry matchmaking, and special events, with an exhibition area of approximately 20,000 square meters and over 500 global brands participating [1][3] - The event serves as a significant platform for international exchange in the ice and snow industry, showcasing cutting-edge technologies and innovative products in areas such as snow sports equipment, venue facilities, and tourism services [3] Industry Insights - The expo has evolved into a hub for the ice and snow industry, facilitating China's transition from a "major consumer" to a "strong industry" in ice and snow sports over the past decade [3] - China's comprehensive ecosystem in the ice and snow sector includes equipment manufacturing, event operation, talent cultivation, and cultural promotion, gaining increasing recognition from the international community [3] - The participation of renowned international brands from countries like Austria, Italy, Canada, and Slovenia highlights the global interest and collaboration in the ice and snow industry [3]

Group 1 - The first Winter Youth Olympic Games figure skating champion, Yan Han, has signed a cooperation agreement with the professional ice rink brand "Ice Fun Vortex" to become its figure skating image ambassador [1][3] - The collaboration aims to reduce the participation threshold for ice and snow sports and to stimulate interest and enthusiasm among the youth for ice sports through various initiatives, including themed events, professional competitions, and a "Champion Public Welfare Classroom" [3][4] - The signing ceremony featured performances by young figure skaters, followed by Yan Han providing technical guidance and demonstrations to young learners, sharing insights from his sports career [3] Group 2 - The ice and snow industry in China is experiencing rapid development, driven by the initiative to engage 300 million people in ice and snow sports, with Liaoning Province actively promoting the integration of the ice and snow industry with cultural, sports, and tourism sectors [4]

Group 1 - The core viewpoint of the report is the historical development and current status of the global snow industry, highlighting its evolution from the mid-19th century to the present, with a focus on the growth of indoor snow facilities in countries lacking natural snow resources like China [2][4]. - The snow industry originated in the Alpine region in the mid-19th century, with significant development occurring after the first Winter Olympics in the early 20th century, leading to a boom in ski resort development in Switzerland and Austria [2][3]. - The snow industry experienced rapid growth in Europe and North America during the 1960s, followed by expansion into Asian markets in the 1970s, marking a phase of comprehensive expansion [3]. Group 2 - The current state of the snow industry indicates that outdoor ski resorts remain the primary business model, while countries like China are increasingly developing indoor snow facilities to tap into the snow consumption potential [4][5]. - As of April 2022, 68 countries have equipped outdoor ski resorts, with 62 located in the Northern Hemisphere, indicating a concentration of snow resources in this region [4]. - The global snow industry market size was approximately $136.53 billion in 2019, dropping to $66.22 billion in 2021 due to the pandemic, but is expected to recover to $95.03 billion in 2022, reflecting a year-on-year growth of 37.81% [4][5]. Group 3 - The number of ski resorts globally has shown a slight increase, with 5,764 resorts reported at the end of the 2021-2022 season, recovering from a dip during the pandemic [5]. - The number of participants in the global snow industry has stabilized, returning to pre-pandemic levels with 350 million participants in the 2021-2022 season, following a decline during the pandemic years [5][6]. - The Alpine region remains the most developed area for the snow industry, hosting 771 large ski resorts, which account for 37% of the global total, and attracting a significant portion of industry participants [6]. Group 4 - The market penetration rate for skiing is relatively saturated in Europe, with countries like Switzerland and Austria having rates of 35% and 34% respectively, while China's penetration rate is only 1%, indicating significant growth potential [6]. - The report emphasizes that the rapid development of the snow industry in China presents a new growth opportunity, as the country seeks to expand its snow sports market [6]. - The report outlines the future trends and investment opportunities in the snow industry, particularly during the "14th Five-Year Plan" period, which is expected to drive further growth and innovation [18][21].