Group 1: Industry Insights - The home textile industry is benefiting from a 15% national subsidy on top of the 618 promotional discounts, which can be combined for consumer savings [1] - The national subsidy policy for home textiles is currently limited in scope, with only a few provinces participating, indicating potential for expansion [1][2] - The home textile sector is expected to improve sales due to the stabilization of the real estate market and supportive subsidy policies [1] Group 2: Brand Performance - Mercury Home Textile shows significant advantages on Douyin, with three products eligible for national subsidies across all ten surveyed cities [2] - Fuanna has a competitive edge on JD.com, while Luolai maintains a balanced distribution of national subsidies across various platforms and cities [2] - The current national subsidy policy primarily focuses on bedding sets, with limited coverage for popular products like memory foam pillows [2] Group 3: Market Trends - In April, U.S. apparel retail sales grew by 3.6% year-on-year, but the growth rate has slowed compared to March [3] - The Consumer Price Index (CPI) for apparel in the U.S. decreased by 0.7% in April, contrasting with a 0.3% increase in March, indicating a slight cooling in consumer demand [3]