Group 1: Industry Insights - The home textile industry is benefiting from a 15% national subsidy on top of the 618 promotional discounts, which can be combined for consumer savings [1] - The national subsidy policy for home textiles is currently limited in scope, with only a few provinces participating, indicating potential for expansion [1][2] - The home textile sector is expected to improve sales due to the stabilization of the real estate market and supportive subsidy policies [1] Group 2: Brand Performance - Mercury Home Textile shows significant advantages on Douyin, with three products eligible for national subsidies across all ten surveyed cities [2] - Fuanna has a competitive edge on JD.com, while Luolai maintains a balanced distribution of national subsidies across various platforms and cities [2] - The current national subsidy policy primarily focuses on bedding sets, with limited coverage for popular products like memory foam pillows [2] Group 3: Market Trends - In April, U.S. apparel retail sales grew by 3.6% year-on-year, but the growth rate has slowed compared to March [3] - The Consumer Price Index (CPI) for apparel in the U.S. decreased by 0.7% in April, contrasting with a 0.3% increase in March, indicating a slight cooling in consumer demand [3]

Financial Performance - In 2024, the company's net profit attributable to shareholders was ¥432,847,009.53, with main business revenue of ¥4,514,279,130.85 and other business revenue of ¥44,961,007.98 [2] - For Q1 2025, the net profit attributable to shareholders was ¥113,038,129.53, with operating revenue of ¥1,093,994,770.04 [2] - In 2024, the overall operating revenue decreased by 14.22% to ¥45.59 billion, and net profit decreased by 24.39% to ¥4.33 billion [10] Market Expansion and Strategy - The company is focusing on global market expansion, particularly through cross-border e-commerce to seek new growth points [2] - In 2024, the company launched the "zero-pressure deep sleep pillow," which received positive feedback and increased brand exposure [3] - The company plans to enhance brand value and market share through digital media investment and optimizing membership operations [4] Product Innovation and R&D - The company emphasizes R&D innovation centered on user needs, focusing on the "super soft bedding" strategy to build core competitiveness [4] - AI applications have been explored in various areas, achieving significant results, such as over a million automated consumer consultations [10] - The company plans to continue investing in AI technology to enhance operational efficiency and product management [10] Supply Chain and Production Efficiency - The completion of the first phase of the smart industrial park is expected to double self-manufacturing capacity and significantly shorten production cycles [9] - The introduction of automated logistics equipment will enhance supply chain efficiency and reduce labor costs [9] - The company aims to improve overall supply chain scale and efficiency, solidifying its leading position in the home textile industry [9] Domestic Retail Strategy - The company is implementing refined management and model transformation in domestic retail, focusing on data-driven decision-making [5] - Strategies include enhancing support for franchisees, optimizing channel layout, and deepening consumer insights to improve user experience [5] - The company plans to increase digital investment to enhance competitiveness and expand new retail applications [5] Challenges and Future Outlook - The home textile industry is in a stable development phase, with market growth rates slowing down but still showing potential [6] - The company faces challenges from external uncertainties, but long-term economic stability and supportive policies are expected to benefit the industry [7] - The U.S. furniture business reported a loss of ¥28.71 million in 2024, primarily due to low real estate demand, with plans to improve cost control and market expansion [8]