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手机银行App“瘦身”将发挥双重作用
Guo Ji Jin Rong Bao· 2025-10-22 08:03
Core Viewpoint - The banking industry is undergoing a significant "streamlining" of mobile banking apps in response to regulatory requirements, with many banks optimizing or terminating their apps to enhance efficiency and user experience [1] Group 1: Benefits to Banks - Simplification of user operations by integrating multiple functions into a single app, enhancing user convenience and reducing the need for app switching [2] - Reduction in system maintenance and operational costs by consolidating independent app functions, leading to savings of millions in operational expenses annually [2] - Centralized management of functions to improve data security and compliance, enhancing risk control and monitoring capabilities [2] - Focused investment in digital transformation and intelligent upgrades, incorporating AI and big data technologies to optimize user experience [2] Group 2: Benefits to Financial Consumers - Time savings and increased efficiency through the integration of core functions in a single app, enhancing user satisfaction [3] - Improved service experience with a focus on high-frequency needs and the introduction of AI customer service and personalized recommendations [3] - Enhanced security through centralized monitoring and risk control, reducing vulnerabilities such as account theft and data breaches [3] - Lower usage costs and increased convenience as banks invest in innovative personalized services, making financial services more accessible [3]