Group 1 - The 2025 Beijing International Intangible Cultural Heritage Week will take place from October 17 to 21, with ByteDance as a partner, promoting various activities to support the transmission and development of Beijing's intangible cultural heritage projects [1] - Douyin Life Services launched offline intangible cultural heritage check-in points, markets, and online creative marketing activities during the event to enhance the visibility and revenue of traditional brands [1][4] - During the event, Douyin Life Services reported over 3.17 million yuan in group buying sales related to intangible cultural heritage in Beijing, with significant increases in transaction volumes for participating traditional brands [4][7] Group 2 - Douyin Life Services has been collaborating with the Beijing Old Brand Association since June to support the entry of new businesses and enhance the operations of existing old brands, such as Daoxiangcun and Bianyifang [7] - The platform aims to create a comprehensive training ecosystem for traditional brands, covering content operation, traffic acquisition, and transaction conversion [7] - Previous initiatives included the "Water Rhythm Jiangsu·Wonderful Intangible Heritage" campaign, which linked cultural tourism resources in cities like Nanjing and Suzhou to stimulate consumption of intangible cultural heritage [7]