一位刚返乡的客人放下筷子感叹："在外打拼一年，回家第一件事就是来吃顿锅子，吃了这口，才算真 正回来了。" 当地素有"先有乌拉，后有吉林"之说。近年来吉林冰雪旅游升温，越来越多的游客循着攻略来到古镇， 推开了这家老店的门。来自广州的陈先生一家正是慕名而来，"第一次吃乌拉满族火锅，汤鲜肉不腻， 在老房子里品老味道，过年氛围一下就浓了。" 贾鑫说，店里接待过来自30多个国家的游客。作为非遗代表性传承人，他一直在琢磨非遗的传承与推 广，2014年凤吉园开启加盟模式，如今，在长春、沈阳等地已有十余家分店。"但乌拉街这家老店永远 是根，分店传名气，老店守味道、守文化。"每年春节，他都回老店坐镇，亲自把关食材与技艺。 转自：中国旅游报 在吉林市龙潭区乌拉街镇青砖灰瓦的老街上，"凤吉园贾家锅子"的招牌格外显眼。零下二十度的严寒 里，热气从老店门缝挤出来，在冷空气中漫成一团白雾，让人不由得就想进去吃点热乎的。 推门而入，暖意瞬间包裹周身。铜锅里的炭火烧得正旺，红光映在围坐客人的脸上，酸菜与白肉在沸汤 里翻腾，麻酱的香气从蘸料碗里袅袅升起——这是绵延140多年的味道，更是乌拉街人过年最踏实的念 想。 凤吉园贾家锅子始创于清光绪年 ...

Group 1 - The 2025 Beijing International Intangible Cultural Heritage Week will take place from October 17 to 21, with ByteDance as a partner, promoting various activities to support the transmission and development of Beijing's intangible cultural heritage projects [1] - Douyin Life Services launched offline intangible cultural heritage check-in points, markets, and online creative marketing activities during the event to enhance the visibility and revenue of traditional brands [1][4] - During the event, Douyin Life Services reported over 3.17 million yuan in group buying sales related to intangible cultural heritage in Beijing, with significant increases in transaction volumes for participating traditional brands [4][7] Group 2 - Douyin Life Services has been collaborating with the Beijing Old Brand Association since June to support the entry of new businesses and enhance the operations of existing old brands, such as Daoxiangcun and Bianyifang [7] - The platform aims to create a comprehensive training ecosystem for traditional brands, covering content operation, traffic acquisition, and transaction conversion [7] - Previous initiatives included the "Water Rhythm Jiangsu·Wonderful Intangible Heritage" campaign, which linked cultural tourism resources in cities like Nanjing and Suzhou to stimulate consumption of intangible cultural heritage [7]