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胖东来等商超发力自有品牌谋突围
Zheng Quan Ri Bao· 2025-08-18 16:10
Group 1 - The retail industry consensus is to break through with private labels, as seen in various companies like Budonglai and Hema Fresh [1] - Companies like Bubu Gao reported a net profit of 201 million yuan in the first half of the year, turning losses into profits by implementing a private label strategy [1] - Hongqi Chain achieved a net profit of 281 million yuan, a year-on-year increase of 5.33%, by diversifying its product matrix and expanding its private label offerings [1] Group 2 - Baoyuezhong from Baum Consulting emphasized that developing private labels helps retailers form differentiated competitive advantages and transition from price competition to value competition [2] - Zhongbai Holdings introduced over 300 new private label products, while Chongqing Department Store's private label "Baoyuantong" generated 15 million yuan in sales from four stores [2] - Xinhua Department Store is expanding its private label range to reduce costs and improve sales margins through direct sourcing and joint farming [2] Group 3 - The development of private labels is seen as beneficial for the overall growth of the retail industry, enhancing profit margins and supply chain efficiency [2] - However, challenges such as product homogeneity, quality issues, and lack of innovation have emerged, impacting consumer experience and industry health [2] - Baoyuezhong advised that retailers should avoid blindly following trends and instead focus on positioning and developing a systematic approach to private label creation [3]